32: Mastering LinkedIn Prospecting: How to Excel in a Team of 30 High Performing SDRs (Top SDR Strategy) - Social Selling: Ep3 - Caspian Lewke, Associate Sales Engineer, Gong

32: Mastering LinkedIn Prospecting: How to Excel in a Team of 30 High Performing SDRs (Top SDR Strategy) - Social Selling: Ep3 - Caspian Lewke, Associate Sales Engineer, Gong

3 takeaways from this episode:

  • When to send a connection request on LinkedIn
  • How to use the native app of LinkedIn to send videos, and book meetings
  • The 3 triggers that Caspian uses to start prospecting an account

For more prospecting and sales development tips, join 2,741 SDRs getting the newsletter here: ⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠

Welcome to episode 32, and get ready for another exciting episode of the SDR Game Podcast! In episode 3 of our Social Selling mini-season, I had the pleasure of chatting with Caspian Lewke, Associate Sales Engineer at Gong.

Caspian went from an ordinary sales rep to consistently rank in the top 3 among a team of 30 highly competitive SDRs.

And did I mention his quota attainment?

A staggering 111%!

So, how did he get there? Let's break it down:

  • Stayed on top in a large team of 30 reps
  • Used LinkedIn to master the art of prospecting and relationship-building

In our podcast, we deep dive into his tactics and strategies revolving around the importance of relationship building, the balance between content creation and personal outreach, and the power of consistency and adaptability.

Plus, we'll cover the tools he uses, how he leverages different prospecting channels, and his advice for others looking to make their mark on LinkedIn.


(0:00) Intro

(1:26) How Caspian prospects on LinkedIn

(2:53) Pitching vs building relationships

(6:30) Commenting on posts

(8:52) When to connect with your prospects

(12:26) Content to share

(15:33) How Caspian uses video and gets creative

(22:55) When Caspian sends a Connection Request with a note

(27:46) The triggers that Caspian uses to prospect

(33:33) How Caspian leverages other prospecting channels

(39:57) The story about the last gift Caspian sent to a prospect

(42:18) The 3 tools that Caspian uses to prospect on LinkedIn

(44:14) Favorite resource to grow as an SDR

(47:05) Advice if you are starting prospecting on LinkedIn


Resources:


Follow Caspian: ⁠ LinkedIn ⁠https://www.linkedin.com/in/caspian-lewke/

Follow me on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠

Avsnitt(82)

#9: Layoff: how to get 125 interviews within 7 days, how to land your next SDR job ASAP, tips, resources, and tips to ignore- Landon Meyer, Founding SDR at Anomalo

#9: Layoff: how to get 125 interviews within 7 days, how to land your next SDR job ASAP, tips, resources, and tips to ignore- Landon Meyer, Founding SDR at Anomalo

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#8: 2022 State of SDR Talent Market: hiring trends, changes from the candidates & companies perspectives - Kyle Smith, Managing partner at The Bridge Group

#8: 2022 State of SDR Talent Market: hiring trends, changes from the candidates & companies perspectives - Kyle Smith, Managing partner at The Bridge Group

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#7: How to get an SDR job within 2 weeks (without sales experience) a 5 step process, how to use video, and what to include in your resume - Anand Gopinathan, Business Development Manager at Solid

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Get Anand's guide: SideDoor into SaaS Sales here ⁠https://gumroad.com/a/500976339/xlwwbj ⁠ Notes for this episode, I recorded it with Anand 3 weeks before what I shared on LinkedIn last week. So good timing on the topic. I think this episode will be valuable in this current market. -- For more prospecting and sales development tips, join 1'710 SDRs getting the newsletter here: https://sdrgame.substack.com/ In this episode, I talk with Anand Gopinathan, Business Development Manager at Solid. We talk about his process to get an SDR job within 2 weeks. Step 1: find the company. Step 2: find the right person. Step 3: Record a video. Step 4: send a Venn Diagram. Step 5: bump email. What to include on your resume. How to handle objections during the interviews, etc. Connect with Anand on LinkedIn: https://www.linkedin.com/in/ag1422/ Follow me on LinkedIn: https://www.linkedin.com/in/elriclegloire/

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In this episode, I talk with Jed Mahrle, Head of Outbound Sales at Mailshake. We talk about email deliverability 101, the Steps to Ensure Your Emails Hit the Prospect’s Inbox, how and why you need to use content to help your deliverability, how he improves his team open rate, and how you can switch your outbound approach from the “me driven” to “them driven”. Resources from the episode: The Ultimate List of 394 Email Spam Trigger Words to Avoid in 2021 Follow Jed: His LinkedIn: https://www.linkedin.com/in/outboundsales/ His newsletter: https://jed.substack.com/ ---- For more prospecting and sales development tips, join 1'657 SDRs getting the newsletter here: https://sdrgame.substack.com/

16 Nov 202240min

#5: The mindsets of a high performing SDR, having a growth mindset, and how acting helped her perform in her sales roles - Helena Klaus, Co-Founder, SDRs of Germany

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In this episode, I talk with Helena Klaus, Co-Founder, SDRs of Germany. Helena is Mattia's Co-founder (Episode #3). If you want to listen to the conversation with Mattia here’s the link. We talk about the mindsets of a high-performing SDR, what is a growth mindset, how acting helped her perform in her sales roles, mindset starts with your inside, and 2 tips for new SDRs. SDRs of Germany: https://www.sdrsofgermany.com/ --- For more prospecting and sales development tips, join 1'639 SDRs getting the newsletter here: https://sdrgame.substack.com/

9 Nov 202243min

#4: From SDR to AE: 3 tips, cold calls openers, SDR mindset, add your personality to your outreach and take 100% responsibility for your tech sales career - Jan Mundorf, Account Executive at Pleo

#4: From SDR to AE: 3 tips, cold calls openers, SDR mindset, add your personality to your outreach and take 100% responsibility for your tech sales career - Jan Mundorf, Account Executive at Pleo

In this episode, I talk with Jan Mundorf Account Executive at Pleo, and Chili Piper advisor. Jan recently moved to an AE role after being an SDR and SDR team lead. We talk about his 3 tips to be promoted as an AE, his cold call opener, adding your personality to your outreach, learning about a new buying persona: CFOs, SDR mindset, and taking 100% responsibility for your tech sales career. For more prospecting and sales development tips, join 1'639 SDRs getting the newsletter here: https://sdrgame.substack.com/

2 Nov 202238min

#3: How to be your authentic self as an SDR, prospecting memes, study your customers and have fun - Mattia Schaper, Founder, SDRs of Germany

#3: How to be your authentic self as an SDR, prospecting memes, study your customers and have fun - Mattia Schaper, Founder, SDRs of Germany

For more prospecting and sales development tips, join 1578 SDRs getting the newsletter here: https://sdrgame.substack.com/ In this episode, I talk with Mattia Schaper about how to be your authentic self as an SDR, how she uses memes in her outreach, how she put herself in her prospects shoes, how she studies her prospects, and how to have fun in the SDR role. .

26 Okt 202246min

#2: Building your personal brand as an SDR, burnout, time management, and starting your personal brand from scratch, and his 3 favorite books - Tom Alaimo, Growth AE at Gong

#2: Building your personal brand as an SDR, burnout, time management, and starting your personal brand from scratch, and his 3 favorite books - Tom Alaimo, Growth AE at Gong

For more prospecting and sales development tips, join 1578 SDRs getting the newsletter here: https://sdrgame.substack.com/ In this episode, I talk with Tom Alaimo, Growth AE at Gong, and host of the Millenial Sales podcast. We talk about the story behind the Millennial sales podcast, building your personal brand as a rep, burnout, time management, starting your personal brand from scratch, his first in-person meeting, his 3 favorite books, and 2 tips for new SDRs.

26 Okt 202245min

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