59. How to Use Video Prospecting to Improve Your LinkedIn Outreach Efficiency - Kayla Cytron-Thaler, Partnerships at Drata

59. How to Use Video Prospecting to Improve Your LinkedIn Outreach Efficiency - Kayla Cytron-Thaler, Partnerships at Drata

3 Things You'll Learn About Sending Prospecting Videos on LinkedIn to Improve Your Efficiency:

  • What to include in your prospecting videos
  • What to say in your video
  • When to send a video

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Here's one example of a video that Kayla uses, and you can start using now.

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Join me in this episode as we dive into Kayla's strategies and techniques for booking meetings with prospecting videos on LinkedIn.


Kayla Cytron-Thaler is a Partner Development Manager at Drata.


Kayla's notable achievements on her journey include:

  • Sending more than 5,000 prospecting videos
  • Now sends around 200 per month at Drata


Connect with Kayla on LinkedIn:

https://www.linkedin.com/in/kayla-/


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📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠


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Chapters

(00:00) Introduction and Background

(00:58) Starting with Video Prospecting

(01:53) Progression to Personalized Videos

(03:20) Using LinkedIn for Video Prospecting

(04:19) LinkedIn vs. Email for Video Prospecting

(05:45) Why Video Works

(06:42) Creating Authentic and Personalized Videos

(07:31) The Challenges of AI-Generated Videos

(08:31) Using Video for Job Search

(09:30) Routine and Process for Recording Videos

(10:49) Researching and Personalizing Videos

(11:44) Calling Out Frustrations and Pain Points

(13:10) Sending Videos to Connects on LinkedIn

(16:05) Choosing Who to Send Videos To

(17:26) Sequencing Videos and Nurturing Prospects

(18:24) Using GIFs in Video Prospecting

(19:52) Balancing Video Prospecting with Other Outreach Channels

(22:12) Framework for Recording Videos

(24:09) Personalized Videos vs. Group Videos

(25:00) Using GIFs on LinkedIn

(27:18) Scaling Video Prospecting

(28:46) Realistic Expectations and Avoiding Perfectionism

(30:05) Common Mistakes in Video Prospecting

(31:03) Keeping Videos Short and Focused on the Prospect

Avsnitt(82)

#9: Layoff: how to get 125 interviews within 7 days, how to land your next SDR job ASAP, tips, resources, and tips to ignore- Landon Meyer, Founding SDR at Anomalo

#9: Layoff: how to get 125 interviews within 7 days, how to land your next SDR job ASAP, tips, resources, and tips to ignore- Landon Meyer, Founding SDR at Anomalo

For more prospecting and sales development tips, join 1'795 SDRs getting the newsletter here: https://sdrgame.substack.com/ ---- In this episode, I talk with Landon Meyer, Founding SDR at Anomalo. We talk about how to land your next SDR job ASAP: His 3 tips: Build your personal brand & Post on LinkedIn Do your due diligence Be proactive with your reference check His 2 resources: www.peersignal.org to find companies who are hiring & in growth mode. https://layoffs.fyi/ to check if the company What you should ignore: large companies are not safe anymore. Follow Landon: https://www.linkedin.com/in/pipelinecuresall/ — Follow me on LinkedIn: https://www.linkedin.com/in/elriclegloire/

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#8: 2022 State of SDR Talent Market: hiring trends, changes from the candidates & companies perspectives - Kyle Smith, Managing partner at The Bridge Group

#8: 2022 State of SDR Talent Market: hiring trends, changes from the candidates & companies perspectives - Kyle Smith, Managing partner at The Bridge Group

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#7: How to get an SDR job within 2 weeks (without sales experience) a 5 step process, how to use video, and what to include in your resume - Anand Gopinathan, Business Development Manager at Solid

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Get Anand's guide: SideDoor into SaaS Sales here ⁠https://gumroad.com/a/500976339/xlwwbj ⁠ Notes for this episode, I recorded it with Anand 3 weeks before what I shared on LinkedIn last week. So good timing on the topic. I think this episode will be valuable in this current market. -- For more prospecting and sales development tips, join 1'710 SDRs getting the newsletter here: https://sdrgame.substack.com/ In this episode, I talk with Anand Gopinathan, Business Development Manager at Solid. We talk about his process to get an SDR job within 2 weeks. Step 1: find the company. Step 2: find the right person. Step 3: Record a video. Step 4: send a Venn Diagram. Step 5: bump email. What to include on your resume. How to handle objections during the interviews, etc. Connect with Anand on LinkedIn: https://www.linkedin.com/in/ag1422/ Follow me on LinkedIn: https://www.linkedin.com/in/elriclegloire/

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#6: Email deliverability 101, the steps to ensure your emails hit your prospect’s inbox, how to improve your open rate - Jed Mahrle, Head of Outbound Sales at Mailshake

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In this episode, I talk with Jed Mahrle, Head of Outbound Sales at Mailshake. We talk about email deliverability 101, the Steps to Ensure Your Emails Hit the Prospect’s Inbox, how and why you need to use content to help your deliverability, how he improves his team open rate, and how you can switch your outbound approach from the “me driven” to “them driven”. Resources from the episode: The Ultimate List of 394 Email Spam Trigger Words to Avoid in 2021 Follow Jed: His LinkedIn: https://www.linkedin.com/in/outboundsales/ His newsletter: https://jed.substack.com/ ---- For more prospecting and sales development tips, join 1'657 SDRs getting the newsletter here: https://sdrgame.substack.com/

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#5: The mindsets of a high performing SDR, having a growth mindset, and how acting helped her perform in her sales roles - Helena Klaus, Co-Founder, SDRs of Germany

#5: The mindsets of a high performing SDR, having a growth mindset, and how acting helped her perform in her sales roles - Helena Klaus, Co-Founder, SDRs of Germany

In this episode, I talk with Helena Klaus, Co-Founder, SDRs of Germany. Helena is Mattia's Co-founder (Episode #3). If you want to listen to the conversation with Mattia here’s the link. We talk about the mindsets of a high-performing SDR, what is a growth mindset, how acting helped her perform in her sales roles, mindset starts with your inside, and 2 tips for new SDRs. SDRs of Germany: https://www.sdrsofgermany.com/ --- For more prospecting and sales development tips, join 1'639 SDRs getting the newsletter here: https://sdrgame.substack.com/

9 Nov 202243min

#4: From SDR to AE: 3 tips, cold calls openers, SDR mindset, add your personality to your outreach and take 100% responsibility for your tech sales career - Jan Mundorf, Account Executive at Pleo

#4: From SDR to AE: 3 tips, cold calls openers, SDR mindset, add your personality to your outreach and take 100% responsibility for your tech sales career - Jan Mundorf, Account Executive at Pleo

In this episode, I talk with Jan Mundorf Account Executive at Pleo, and Chili Piper advisor. Jan recently moved to an AE role after being an SDR and SDR team lead. We talk about his 3 tips to be promoted as an AE, his cold call opener, adding your personality to your outreach, learning about a new buying persona: CFOs, SDR mindset, and taking 100% responsibility for your tech sales career. For more prospecting and sales development tips, join 1'639 SDRs getting the newsletter here: https://sdrgame.substack.com/

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#3: How to be your authentic self as an SDR, prospecting memes, study your customers and have fun - Mattia Schaper, Founder, SDRs of Germany

#3: How to be your authentic self as an SDR, prospecting memes, study your customers and have fun - Mattia Schaper, Founder, SDRs of Germany

For more prospecting and sales development tips, join 1578 SDRs getting the newsletter here: https://sdrgame.substack.com/ In this episode, I talk with Mattia Schaper about how to be your authentic self as an SDR, how she uses memes in her outreach, how she put herself in her prospects shoes, how she studies her prospects, and how to have fun in the SDR role. .

26 Okt 202246min

#2: Building your personal brand as an SDR, burnout, time management, and starting your personal brand from scratch, and his 3 favorite books - Tom Alaimo, Growth AE at Gong

#2: Building your personal brand as an SDR, burnout, time management, and starting your personal brand from scratch, and his 3 favorite books - Tom Alaimo, Growth AE at Gong

For more prospecting and sales development tips, join 1578 SDRs getting the newsletter here: https://sdrgame.substack.com/ In this episode, I talk with Tom Alaimo, Growth AE at Gong, and host of the Millenial Sales podcast. We talk about the story behind the Millennial sales podcast, building your personal brand as a rep, burnout, time management, starting your personal brand from scratch, his first in-person meeting, his 3 favorite books, and 2 tips for new SDRs.

26 Okt 202245min

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