Mike Grahl (Minnesota's Timberwolves and Lynx) | Turning Fans into a Movement
Whether it’s the Wolves lighting up the court or the Lynx dominating the playoffs, few understand the power of fan passion quite like Jim’s guest this week on The CMO Podcast—Mike Grahl, Chief Marketi...
22 Okt 202558min
Dave Schneider (Red Wing Shoe) | Boots, Builders, and Brand Legacy
We’re kicking off this week’s episode with something special — and in a city that knows a thing or two about creativity, resilience, and great music. For the next five weeks, we’re coming to you from ...
15 Okt 202549min
New Podcast Series // The Brand Builder's Playbook - Episode 1 // Why Is It Important To Build a Brand?! With Chris Burggraeve
This week we're very excited to share with you an exciting new show we've launched this week! It’s called The Brand Builder’s Playbook…a special 8-part series created in partnership with our friends a...
14 Okt 202552min
Leadership Lessons from Penn State’s Alumni Conference (The Home Depot, Avanos Medical and Blue Mountain Quality Resources)
School is back in session—and so is the CMO Podcast, live from Penn State’s Alumni Leadership Conference. In our annual tradition, Jim welcomes three remarkable Penn State alumni on stage to explore t...
8 Okt 202555min
Colin Kelton (Vanguard) | Building a Lifetime Career
Not many CMOs can say they’ve had just one job their entire career, but our guest this week can say he can. Joining Jim is Colin Kelton, the Global Chief Marketing Officer at Vanguard, the 50-year-old...
1 Okt 202547min
Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch
For the first time in its 122-year history, Ford Motor Company has launched a singular global campaign—Ready Set Ford. To mark the occasion, Jim Stengel and The CMO Podcast traveled to Detroit to sit ...
24 Sep 202555min
George Felix (Chili's Grill & Bar) | The Playbook for Becoming Brand of the Year
Who doesn’t remember the Chili’s jingle—“I want my baby back, baby back, baby back…”? Or maybe you’ve seen the viral TikToks about Chili’s Triple Dipper. Chili’s is back in culture in a big way, and m...
17 Sep 202558min
Ariel Kelman (Salesforce) | Leading the Charge in AI Innovation
Fall is here, which means back to school, football season, crisp apples, and the world’s biggest blend of tech conference and music festival: Dreamforce. Now in its 22nd year, Dreamforce 2025 returns ...
10 Sep 202551min
