Tony Wells (USAA) | Building Trust Through Storytelling
The CMO Podcast30 Sep 2020

Tony Wells (USAA) | Building Trust Through Storytelling

Tony Wells is the Chief Brand Officer of USAA, a fully integrated financial services organization that serves US military families, including veterans. The USAA is nearly 100 years old, with 13 million members, 35K employees, and a net worth of $35 billion.

In this conversation, Tony talks about what excited him about stepping into the role of Chief Brand Officer of USAA, and how he is helping find this 100-year-old brand its voice in the world. Tony also shares how he is guiding his team to be faster while encouraging them to be independent and creative.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(421)

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
rss-svart-marknad
badfluence
avanzapodden
uppgang-och-fall
svd-tech-brief
rss-kort-lang-analyspodden-fran-di
fill-or-kill
rss-dagen-med-di
lastbilspodden
tabberaset
bathina-en-podcast
24fragor
kapitalet-en-podd-om-ekonomi
rss-inga-dumma-fragor-om-pengar
rikatillsammans-om-privatekonomi-rikedom-i-livet
dynastin