Super Bowl LVI Marketing Roundtable Discussion
The CMO Podcast16 Feb 2022

Super Bowl LVI Marketing Roundtable Discussion

It's The CMO Podcast's third annual Super Bowl roundtable discussion where we break down the enormous amount of creativity, planning and thought that went into the branding moments consumers viewed during the commercials. Not only is the Super Bowl the biggest sporting event in America, but it has also become one of the most important marketing events of the year for brands big and small.

In this episode, Jim sits down with some of the marketing minds behind the great work to talk about the efforts behind the ads, the effect they had on the audience, and the discussions they sparked.

You’ll hear two separate panels in this episode—with a lineup just as impressive as the athletes who played during the big game.


In Panel 1, you'll hear from:

  • Gary Vaynerchuk, Chairman at VaynerX & CEO at VaynerMedia
  • Benoit Garbe, CMO at Anheuser-Busch
  • Todd Kaplan, VP / Head of Marketing at PepsiCo
  • Stephanie Agrimanakis Sherman, CMO at DraftKings Inc.
  • Rafik Lawendy, Head of Marketing at Hormel Foods

In this panel, the discussion revolved around the stand out ads, the work behind assembling the halftime show, where the consumer focus is, and brand strategy.


In Panel 2, you'll hear from:

  • Anda Gansca, CEO & Co-Founder at Knotch
  • Andrea Zaretsky, CMO at Morgan Stanley Wealth Management & E*TRADE
  • Ivonne Kinser, Vice President of Marketing & Innovation at Avocados From Mexico
  • Allyson Witherspoon, U.S. CMO at Nissan Motor Corporation
  • Dana Marineau, CMO at Rakuten Rewards


This discussion focused on content strategy and creating awareness in the weeks leading up to game day—plus, continuing that awareness after airing.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(428)

Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong

Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong

This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global pla...

17 Juni 52min

Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans

Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans

For 24 straight hours every June, the world's greatest endurance race pushes drivers, machines, and engineers to their limits at Le Mans. For Michelin, it's more than a race, it's a proving ground for...

10 Juni 58min

Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health

Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health

The role of the CMO is evolving. Increasingly, it is becoming a pathway to the CEO's office.Jim's guest this week, Melissa Grady Dias, first joined the show in 2020 as Global Chief Marketing Officer o...

3 Juni 51min

Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit

Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit

What does growth leadership actually look like in 2026?Recorded live at the Kellogg School of Management Marketing Leadership Summit, this week’s episode features two standout conversations with leade...

27 Maj 54min

Reclaiming Hope with Samantha Maltin (St. Jude) and George Carey (Human-ology)

Reclaiming Hope with Samantha Maltin (St. Jude) and George Carey (Human-ology)

Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiety, and rapid change, one emotion is emerging as a powerful f...

20 Maj 48min

The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame

The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame

A few weeks ago at Havas’ Hudson Street headquarters in New York City, industry leaders gathered on the eve of the Advertising Hall of Fame induction ceremony for a candid conversation about leadershi...

13 Maj 48min

Sherina Smith (American Family Insurance) | Designed to Last

Sherina Smith (American Family Insurance) | Designed to Last

What does it take to transform a legacy brand and yourself as a leader at the same time?To celebrate the launch of the streaming series on Hulu, Designed to Last, Jim welcomes Sherina Smith, Enterpris...

6 Maj 53min

Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event

Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event

This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in our industry, and Jim’s guest is the entrepreneur behind it ...

29 Apr 42min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
uppgang-och-fall
rss-borsens-finest
24fragor
avanzapodden
dynastin
bathina-en-podcast
rss-dagen-med-di
lastbilspodden
rss-inga-dumma-fragor-om-pengar
fill-or-kill
svd-tech-brief
kapitalet-en-podd-om-ekonomi
tabberaset
borsmorgon
rikatillsammans-om-privatekonomi-rikedom-i-livet
bilar-med-sladd
rss-kort-lang-analyspodden-fran-di