Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition
The CMO Podcast23 Feb 2022

Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition

Kevin Keith is the Chief Brand Officer for Orangetheory Fitness, the 12-year-old high-growth brand founded in Boca Raton Florida by Ellen Latham, with the brand purpose to help people live longer, more vibrant lives. And by all counts, it's doing just that with its science-based, performance-oriented, one-hour workouts. OTF has 1 million plus members, 1400 studios in 50 states and 26 countries, and more than $1 billion in system revenue.

Kevin has been OTF's Chief Brand Officer for five years. His career path is rich in agency experiences—he's also spent time on the client side at Coca-Cola and UPS. This conversation is rife with valuable lessons and goes to show how a brand can inspire a customer to join the organization as a leader by living its purpose and inspiring others to do the same. Keith shares how OTF stays relevant and continues to grow in an industry where brands can easily be considered a fad. Plus, he talks about building a unified culture within your organization, identifying your cus


CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(419)

Stephanie Sotelo Perdue (Chipotle) | Leadership During Crisis

Stephanie Sotelo Perdue (Chipotle) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his conversation with Stephanie Perdue is the VP of Marketing at Chipotle Mexican Grill. In this conversation, Stephanie shares how Chipotle’s...

31 Aug 202013min

Michelle St. Jacques (Molson Coors) | Cold Refreshing Perspective

Michelle St. Jacques (Molson Coors) | Cold Refreshing Perspective

Michelle St. Jacques is the Chief Marketing Officer at Molson Coors Beverage Company. She oversees some of the biggest beer brands including, Coors, Molson Blue Moon, Miller, Peroni, Leinenkugel, and ...

26 Aug 202052min

Tariq Hassan (Petco) | Leadership During Crisis

Tariq Hassan (Petco) | Leadership During Crisis

On today’s Leadership During Crisis, Jim is joined by Tariq Hassan the CMO of Petco, America’s largest pet services, and pet product company. The last time Jim spoke to Tariq was just before the pande...

24 Aug 202032min

Jill Gregory (NASCAR) | Seizing A Moment To Drive Change

Jill Gregory (NASCAR) | Seizing A Moment To Drive Change

Jill Gregory is the Executive Vice President and Chief Marketing Officer at NASCAR. She's been with NASCAR since 2007 and has helped the brand and sport mature into the digital age. In this conversati...

19 Aug 202058min

Jon Hall (Whirlpool) | Leadership During Crisis

Jon Hall (Whirlpool) | Leadership During Crisis

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. With everybody spending more time at home, Jon and his team at Whirlpool have had their hands full. In this conversat...

17 Aug 202021min

Melissa Grady (Cadillac) | Building A Lasting Legacy Brand

Melissa Grady (Cadillac) | Building A Lasting Legacy Brand

Melissa Grady is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just launched a major marketing effort to introduce the 2021 ...

12 Aug 202055min

Suzanne Fanning (Wisconsin Cheese) | Leadership During Crisis

Suzanne Fanning (Wisconsin Cheese) | Leadership During Crisis

Suzanne Fanning is the Senior Vice President of Dairy Farmers of Wisconsin and Chief Marketing Officer of Wisconsin Cheese. The Dairy Farmers of Wisconson market cheese of dairy farmers in the state, ...

10 Aug 202018min

Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

Maryam Banikarim is the head of marketing for the social platform, Nextdoor, a hyperlocal social networking service for neighborhoods. Posts made to the platform are only available to other Nextdoor m...

5 Aug 202048min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
svd-tech-brief
rss-svart-marknad
rss-borsens-finest
uppgang-och-fall
avanzapodden
bathina-en-podcast
lastbilspodden
rss-dagen-med-di
fill-or-kill
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
24fragor
borsmorgon
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
montrosepodden