Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing
The CMO Podcast12 Apr 2023

Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.

Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.

In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.

But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Stephanie Sotelo Perdue (Chipotle) | Leadership During Crisis

Stephanie Sotelo Perdue (Chipotle) | Leadership During Crisis

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Michelle St. Jacques (Molson Coors) | Cold Refreshing Perspective

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Michelle St. Jacques is the Chief Marketing Officer at Molson Coors Beverage Company. She oversees some of the biggest beer brands including, Coors, Molson Blue Moon, Miller, Peroni, Leinenkugel, and ...

26 Aug 202052min

Tariq Hassan (Petco) | Leadership During Crisis

Tariq Hassan (Petco) | Leadership During Crisis

On today’s Leadership During Crisis, Jim is joined by Tariq Hassan the CMO of Petco, America’s largest pet services, and pet product company. The last time Jim spoke to Tariq was just before the pande...

24 Aug 202032min

Jill Gregory (NASCAR) | Seizing A Moment To Drive Change

Jill Gregory (NASCAR) | Seizing A Moment To Drive Change

Jill Gregory is the Executive Vice President and Chief Marketing Officer at NASCAR. She's been with NASCAR since 2007 and has helped the brand and sport mature into the digital age. In this conversati...

19 Aug 202058min

Jon Hall (Whirlpool) | Leadership During Crisis

Jon Hall (Whirlpool) | Leadership During Crisis

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. With everybody spending more time at home, Jon and his team at Whirlpool have had their hands full. In this conversat...

17 Aug 202021min

Melissa Grady (Cadillac) | Building A Lasting Legacy Brand

Melissa Grady (Cadillac) | Building A Lasting Legacy Brand

Melissa Grady is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just launched a major marketing effort to introduce the 2021 ...

12 Aug 202055min

Suzanne Fanning (Wisconsin Cheese) | Leadership During Crisis

Suzanne Fanning (Wisconsin Cheese) | Leadership During Crisis

Suzanne Fanning is the Senior Vice President of Dairy Farmers of Wisconsin and Chief Marketing Officer of Wisconsin Cheese. The Dairy Farmers of Wisconson market cheese of dairy farmers in the state, ...

10 Aug 202018min

Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

Maryam Banikarim is the head of marketing for the social platform, Nextdoor, a hyperlocal social networking service for neighborhoods. Posts made to the platform are only available to other Nextdoor m...

5 Aug 202048min

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