Lisa McKnight | Bringing Barbie to the Silver Screen
The CMO Podcast2 Aug 2023

Lisa McKnight | Bringing Barbie to the Silver Screen

This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President and Chief Brand Officer of Mattel, the iconic toy company. Yes, Jim and Lisa talk about the Barbie movie, but they also discuss the decades-long transformation of the Barbie brand that made the movie possible. With a revenue of about $5.3 billion, Mattel was founded in Los Angeles in 1945 by Matt Matson and Eliott and Ruth Handler. In 1959 Mattel introduced Barbie, the brainchild of Ruth Handler.

Lisa has worked for Mattel nearly 25 years, with "Barbie" in her job title for 11 of those years. A graduate of Denison University, Lisa is on the Boards of the Toy Industry Association and MAKERS women, and has generously shared her knowledge at a range of industry events over the years. Today, as the Barbie movie breaks worldwide records and holds more than 100 partnerships, Lisa shares her experience over the last decade–leading Barbie from a potential crisis to the biggest phenomenon of the summer.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(419)

Stephanie Sotelo Perdue (Chipotle) | Leadership During Crisis

Stephanie Sotelo Perdue (Chipotle) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his conversation with Stephanie Perdue is the VP of Marketing at Chipotle Mexican Grill. In this conversation, Stephanie shares how Chipotle’s...

31 Aug 202013min

Michelle St. Jacques (Molson Coors) | Cold Refreshing Perspective

Michelle St. Jacques (Molson Coors) | Cold Refreshing Perspective

Michelle St. Jacques is the Chief Marketing Officer at Molson Coors Beverage Company. She oversees some of the biggest beer brands including, Coors, Molson Blue Moon, Miller, Peroni, Leinenkugel, and ...

26 Aug 202052min

Tariq Hassan (Petco) | Leadership During Crisis

Tariq Hassan (Petco) | Leadership During Crisis

On today’s Leadership During Crisis, Jim is joined by Tariq Hassan the CMO of Petco, America’s largest pet services, and pet product company. The last time Jim spoke to Tariq was just before the pande...

24 Aug 202032min

Jill Gregory (NASCAR) | Seizing A Moment To Drive Change

Jill Gregory (NASCAR) | Seizing A Moment To Drive Change

Jill Gregory is the Executive Vice President and Chief Marketing Officer at NASCAR. She's been with NASCAR since 2007 and has helped the brand and sport mature into the digital age. In this conversati...

19 Aug 202058min

Jon Hall (Whirlpool) | Leadership During Crisis

Jon Hall (Whirlpool) | Leadership During Crisis

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. With everybody spending more time at home, Jon and his team at Whirlpool have had their hands full. In this conversat...

17 Aug 202021min

Melissa Grady (Cadillac) | Building A Lasting Legacy Brand

Melissa Grady (Cadillac) | Building A Lasting Legacy Brand

Melissa Grady is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just launched a major marketing effort to introduce the 2021 ...

12 Aug 202055min

Suzanne Fanning (Wisconsin Cheese) | Leadership During Crisis

Suzanne Fanning (Wisconsin Cheese) | Leadership During Crisis

Suzanne Fanning is the Senior Vice President of Dairy Farmers of Wisconsin and Chief Marketing Officer of Wisconsin Cheese. The Dairy Farmers of Wisconson market cheese of dairy farmers in the state, ...

10 Aug 202018min

Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

Maryam Banikarim is the head of marketing for the social platform, Nextdoor, a hyperlocal social networking service for neighborhoods. Posts made to the platform are only available to other Nextdoor m...

5 Aug 202048min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
svd-tech-brief
rss-svart-marknad
rss-borsens-finest
uppgang-och-fall
avanzapodden
bathina-en-podcast
lastbilspodden
rss-dagen-med-di
fill-or-kill
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
24fragor
borsmorgon
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
montrosepodden