Lisa McKnight | Bringing Barbie to the Silver Screen
The CMO Podcast2 Aug 2023

Lisa McKnight | Bringing Barbie to the Silver Screen

This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President and Chief Brand Officer of Mattel, the iconic toy company. Yes, Jim and Lisa talk about the Barbie movie, but they also discuss the decades-long transformation of the Barbie brand that made the movie possible. With a revenue of about $5.3 billion, Mattel was founded in Los Angeles in 1945 by Matt Matson and Eliott and Ruth Handler. In 1959 Mattel introduced Barbie, the brainchild of Ruth Handler.

Lisa has worked for Mattel nearly 25 years, with "Barbie" in her job title for 11 of those years. A graduate of Denison University, Lisa is on the Boards of the Toy Industry Association and MAKERS women, and has generously shared her knowledge at a range of industry events over the years. Today, as the Barbie movie breaks worldwide records and holds more than 100 partnerships, Lisa shares her experience over the last decade–leading Barbie from a potential crisis to the biggest phenomenon of the summer.

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Stuart Aitken | Data-Driven Creativity

Stuart Aitken | Data-Driven Creativity

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Diana O'Brien (Deloitte) | Making an Impact that Matters

If you've been with a company for just about 25 years you know a thing or two about the company's culture and values, which makes Diana O'Brien the ideal person to oversee Deloitte's marketing. She is...

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Marc Pritchard (P&G) | A Force for Growth and Good

Marc Pritchard (P&G) | A Force for Growth and Good

For 37 years Marc Pritchard has been working for Procter & Gamble. After Marc graduated from Indiana University in 1982 he worked as a cost analyst for Procter & Gamble and now oversees their marketin...

25 Sep 20191h

Pete Blackshaw (Cintrifuse) | Utilizing and Building on Traditional Marketing

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Pete Blackshaw is an executive with an entrepreneurial spirit and a keen eye on marketing. He's the CEO of Cintrifuse, a company that utilizes networks to help launch startups. He was Brand Manager at...

18 Sep 201952min

Raja Rajamannar (Mastercard) | On a Journey to Keep Learning

Raja Rajamannar (Mastercard) | On a Journey to Keep Learning

Raja Rajamannar is the chief marketing and communications officer for Mastercard and president of the company’s healthcare business. Previously holding executive roles at Anthem, Humana, Unilever, and...

11 Sep 201952min

Brian Kenny (Harvard Business School) | Telling the story of HBS

Brian Kenny (Harvard Business School) | Telling the story of HBS

Brian Kenny is the chief marketing & communications officer for the Harvard Business School. Brian is the school's first CMO and started his tenure at Harvard a couple of weeks before the 2008 financi...

4 Sep 201937min

Josh Dean (S'well) | Having a Purpose is Swell

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Josh Dean has been the CMO of S'well for only a few months, but he is clearly the man for the job. He's a guy who has always put purpose as a priority which makes him right at home at a company like S...

28 Aug 201945min

Amanda Tolleson (Birchbox) | Building The Customer Experience

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This is a special episode of The CMO Podcast as it's our first show recorded in front of a live audience! Amanda Tolleson is the Chief Customer Officer for Birchbox and is on the Forbes Top 50 list! B...

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