Lynn Teo (Northwestern Mutual) | The Power of Time When Building a Financial Plan
The CMO Podcast13 Sep 2023

Lynn Teo (Northwestern Mutual) | The Power of Time When Building a Financial Plan

Jim's guest today on The CMO Podcast is Lynn Teo, Chief Marketing Officer for Northwestern Mutual, one of the perennially most-admired companies in the world. Founded 166 years ago, Northwestern Mutual is a growing $35 billion company today. The company strives to free people from financial anxiety; its products and services include life insurance, disability income, long-term care insurance, and a range of other financial planning services.

Lynn has an unorthodox background for a CMO: she earned her Bachelors at the National University of Singapore, specializing in English Language, Linguistics and Geography, before earning her Masters at Carnegie Mellon in Professional and Technical Writing and Interaction Design. She has worked for a host of companies on both the client and agency side, including AKQA and McCann on the agency side, and Thomson Reuters, CA Technologies and Wolters Kluwer on the client side.

With a year as the CMO of Northwestern Mutual under her belt, Lynn joins Jim to talk about her career so far. She shares what her "superpower" is and how hiking brings a refreshing outlook to her path.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(418)

Angela Zepeda (Hyundai Motor America ) |  A Leader Must Set the Standard

Angela Zepeda (Hyundai Motor America ) | A Leader Must Set the Standard

Angela Zepeda is the Chief Marketing Officer of Hyundai Motor North America. Hyundai is a trending brand – it just finished a record 2022 in vehicle sales, following a record 2021. Hyundai Motor Compa...

8 Mars 202347min

Michelle Taite (Mailchimp) | Leading a Brand Through an Acquistion

Michelle Taite (Mailchimp) | Leading a Brand Through an Acquistion

Michelle Taite is the Chief Marketing Officer of Intuit’s Mailchimp. Mailchimp is an all-in-one marketing, automation and email platform for growing businesses, with a special focus on small and mediu...

1 Mars 202352min

Super Bowl LVII Marketing Roundtable Discussion

Super Bowl LVII Marketing Roundtable Discussion

It's the CMO Podcast's fourth annual Super Bowl Roundtable Discussion, where important marketers give their insights into the creation of their Super Bowl ads and the success of marketing for the big ...

22 Feb 20231h 6min

Dana Marineau (Rakuten) | Be a Believer in Brands

Dana Marineau (Rakuten) | Be a Believer in Brands

Dana Marineau is the Chief Marketing Officer of Rakuten, the leading shopping platform that gives Cash Back and offers deals and rewards in-store and online. Rakuten has 3,500 retailers on the platfor...

15 Feb 202354min

Jen Kavanagh (Philadelphia Eagles) | It’s All About Your Team

Jen Kavanagh (Philadelphia Eagles) | It’s All About Your Team

Jen Kavanagh is the SVP Marketing and Media for the Philadelphia Eagles, one of the most successful and storied teams in the National Football League. The Eagles got their start way back in 1933, and ...

8 Feb 202354min

Joel Yashinsky (Applebee's Neighborhood Grill & Bar) | Turning Around a Brand

Joel Yashinsky (Applebee's Neighborhood Grill & Bar) | Turning Around a Brand

Joel Yashinsky is the SVP and Chief Marketing Officer of Applebee’s. Applebee’s opened its first restaurant in 1980, and now has about 2,000 franchised locations globally. This is his sixth year as Ap...

1 Feb 202345min

Antonio Lucio (5S Diversity) | Reflections from a Marketing Legend

Antonio Lucio (5S Diversity) | Reflections from a Marketing Legend

Antonio Lucio is the founder of 5S Diversity, which is focused on building capabilities in marketing transformation and diversity and inclusion. He is also an Executive Fellow at Yale School of Manage...

25 Jan 202341min

Heather Malenshek (Land O' Lakes) | Creating an Enterprise Purpose

Heather Malenshek (Land O' Lakes) | Creating an Enterprise Purpose

Heather Malenshek is the SVP and Chief Marketing Officer of Land O’Lakes. She is also a returning guest to the podcast; Heather joined us 3 years ago when she was the CMO at Harley Davidson. (You can ...

18 Jan 202352min

Populärt inom Business & ekonomi

framgangspodden
varvet
svd-tech-brief
badfluence
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
bathina-en-podcast
rss-svart-marknad
tabberaset
lastbilspodden
rss-inga-dumma-fragor-om-pengar
fill-or-kill
rikatillsammans-om-privatekonomi-rikedom-i-livet
24fragor
affarsvarlden
avanzapodden
borsmorgon
market-makers
montrosepodden