Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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Addressing Sexual Harassment in Brewery Environments: Fostering Respectful Workplaces

Addressing Sexual Harassment in Brewery Environments: Fostering Respectful Workplaces

Join Danyelle Semjonovs (Beer Law HQ) + Betsy Lay (Lady Justice Brewing Company) for an enlightening discussion addressing sexual harassment within brewery environments. The craft brewing industry ha...

22 Nov 20231h 11min

Married in Beer: Running a Business with Your Partner (Jake + Kayleigh Lohse, Presidential Brewing)

Married in Beer: Running a Business with Your Partner (Jake + Kayleigh Lohse, Presidential Brewing)

Relationships are tough. Running a brewery arguably requires just as much dedication. When combining the personal and professional aspects of your life, the potential for complication increases. We ar...

18 Nov 20231h 2min

Culture Matters: Why Your Team's Experience in Your Taproom Should be What You Focus on First

Culture Matters: Why Your Team's Experience in Your Taproom Should be What You Focus on First

This compelling presentation dives into the crucial role a healthy team culture plays in the brewing and taproom industry. It explores the unique challenges and opportunities of fostering a robust and...

15 Nov 202340min

How to Write a Brewery Job Description

How to Write a Brewery Job Description

Nationwide breweries are experiencing staffing challenges. Breweries are not only competing with each other for talent, but also big box retailers often offering comparable pay with less responsibilit...

8 Nov 20231h

CBP Connects Charleston - Preview Panel

CBP Connects Charleston - Preview Panel

Join us as we count down the days until CBP Connects Charleston presented by Arryved POS (December 4-6). You don't want to miss your opportunity to join other just like you for an unforgettable networ...

6 Nov 202336min

Leveling Up: Systems of Internal Accountability

Leveling Up: Systems of Internal Accountability

Challenge = Improve Business Performance. With the challenges of today’s economy, all brewery owners and management level staff are challenged to improve their business performance. In truth, every me...

4 Nov 202358min

You Got 99 Problems, But Your Mug Club Ain’t One…

You Got 99 Problems, But Your Mug Club Ain’t One…

Membership programs like beer clubs and mug clubs are a fantastic way to build customer loyalty and drive repeat business. They can also be a nightmare to manage. Fortunately, through the incredible ...

1 Nov 202352min

The Agony and the Ecstasy of Contract Brewing w/ Jeremy Cowan (Shmaltz Brewing)

The Agony and the Ecstasy of Contract Brewing w/ Jeremy Cowan (Shmaltz Brewing)

Contract Brewing in craft beer has evolved over many years from what some might say was a dirty word (is it still?) to what has been a pathway to success for countless renown brands as well as a power...

28 Okt 202346min

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