Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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Too Much Coffee, Casks, & Passion [Fruit] w/Spencer Moore (Lock 27 Brewing/Aseptic Fruit Purees)

Too Much Coffee, Casks, & Passion [Fruit] w/Spencer Moore (Lock 27 Brewing/Aseptic Fruit Purees)

CBP Stories showcase individual members who have an inspiring story to tell. Spencer Moore is currently the Production Manager for Lock 27 Brewing in Dayton, Ohio. in 2015, when his wife was station...

18 Jan 202345min

Finding Your Path in the Industry Through Service

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As industry members, we often find ourselves becoming members of organizations that create opportunities for us to advance our careers through networking, education, or experiential opportunities. Tho...

14 Jan 202359min

Standout Marketing: Top Strategies from 2022

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In this conversation, we are joined by a panel of Craft Beer Marketing Professionals to discuss trends, surprises, and insight into how you can knock it out the park with your brewery's marketing. Fro...

11 Jan 20231h

Demystifying Off Premise Sales Success in 2023

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The old rules of selling craft beer and cider in the Off Premise marketplace don’t apply anymore. On Premise shutdowns in 2020, consumer pantry loading, changing purchasing habits of consumers, new br...

7 Jan 20231h

Goal Setting with Kary Shumway (Craft Brewery Financial Training)

Goal Setting with Kary Shumway (Craft Brewery Financial Training)

As we start the New Year, we are excited to welcome Kary Shumway (Craft Brewery Financial Training.com) to discuss how to make your resolutions stick. Kary will discuss goal setting basics, strategies...

4 Jan 202337min

Beer TLC: Why Quality Control is Key

Beer TLC: Why Quality Control is Key

Brewers spend a lot of time and energy in crafting the perfect beer, from the best ingredients to the latest beer styles. With this in mind, beer quality is of utmost importance, and a quality control...

31 Dec 202242min

The Cost of Lost Beer: Using Data Driven Tools to Maximize Your Taproom Draft Profits

The Cost of Lost Beer: Using Data Driven Tools to Maximize Your Taproom Draft Profits

What are the best practices, ideas, and tactics that will help your draft system be as efficient as possible? Our talented panelists will provide insights and easy action steps to increase your keg ...

24 Dec 202255min

Grapes & Barley: A Conversation on Operating a Brewery + Winery

Grapes & Barley: A Conversation on Operating a Brewery + Winery

Operating one business is tough, but what sparks the desire to not only open a brewery, but also operate a winery. We will dive into why our panelists chose this model, strategies for success, lessons...

21 Dec 20221h 5min

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