Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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Casinos, hazy IPAs, and living without regret

Casinos, hazy IPAs, and living without regret

What can we learn from the gaming industry? In this conversation, we speak with Jake Keyes (Skydance Brewing Company) about how a past career managing casinos better prepared him for operating his bre...

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Keeping Your Beer Garden Safe

Keeping Your Beer Garden Safe

As the weather warms, you should not only be trying to WOW your guests with your outdoor space, but also create the safest experience possible. In this session, we will be joined by Kyle Rheiner (Arth...

11 Maj 202239min

CBP Stories - Becoming a Teacher of the Craft with Jon Hughes (UC Davis)

CBP Stories - Becoming a Teacher of the Craft with Jon Hughes (UC Davis)

CBP Stories showcase individual members who have an inspiring story to tell. Jonathan Hughes, Ph.D., is the director of brewing and sensory science at UC Davis Continuing and Professional Education a...

28 Apr 202242min

Hidden Costs of Canning Equipment

Hidden Costs of Canning Equipment

When you commit to the cost of a canning system, you are committing to more than the machine’s sticker price. Understanding the total cost of equipment ownership is crucial to buying the right canning...

15 Apr 20221h

Crafting Meaningful Collaborations

Crafting Meaningful Collaborations

Collaborations are fun (and super popular these days). They're a great opportunity to create different and unique brews, while highlighting and creating community partnerships. However, all to often, ...

13 Apr 202246min

What is Fair Compensation?

What is Fair Compensation?

If you want to succeed, you have to treat your team right. This means not only creating a safe and welcoming workplace, but also providing a compensation and benefits package that stands out to help y...

8 Apr 20221h 7min

Status Woe: Finding Joy through Setting Boundaries as an Underestimated Leader in Craft Beer

Status Woe: Finding Joy through Setting Boundaries as an Underestimated Leader in Craft Beer

Experiential learning for busy craft beer professionals disrupting the status quo --- who want to learn and practice the skills to gain the confidence to *keep going*/keep practicing boundaries in the...

7 Apr 20221h 1min

Drinkers for Ukraine: How You Can Help

Drinkers for Ukraine: How You Can Help

Please join us for a conversation with Lana Svitankova. Lana is an ambassador of Varvar Brewery (Kyiv, Ukraine), a writer, translator, educator, and Ukraine’s first ever certified Cicerone. We wil...

31 Mars 202244min

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