Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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Veterans Day Panel

Veterans Day Panel

In this conversation we will hear from several Veterans who chose to open a brewery. We will discuss what strategies they learned from their prior career that are valuable in their brewery, discuss th...

11 Nov 20211h 1min

CBP Stories - Brewing Hope with Christopher Glenn (Bottleshare)

CBP Stories - Brewing Hope with Christopher Glenn (Bottleshare)

CBP Stories showcase individual members who have an inspiring story to tell. Christopher Glenn, Founder & Executive Director of Bottleshare, was struck by a drunk driver back in 2018 while on his way...

10 Nov 202141min

CBP Connects Spotlight: Kary Shumway (Craft Brewing Financial Training.com)

CBP Connects Spotlight: Kary Shumway (Craft Brewing Financial Training.com)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

8 Nov 20215min

CBP Connects presented by Arryved POS | Preview

CBP Connects presented by Arryved POS | Preview

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

25 Okt 202113min

The Power of a Brand (CBP Fall Virtual Conference 2021)

The Power of a Brand (CBP Fall Virtual Conference 2021)

Aaron Gore (Community Brewing Ventures) hosts a panel to discuss the importance of your company's Brand to its success. We will approach Branding from multiple backgrounds, expertise, and scales, cove...

23 Okt 202150min

Raising a Family, Growing a Brand: A Conversation with Mariah and Sam Calagione (Dogfish Head Craft Brewery)

Raising a Family, Growing a Brand: A Conversation with Mariah and Sam Calagione (Dogfish Head Craft Brewery)

Founded by Sam and Mariah Calagione back in 1995, Dogfish continues to be an independent, family-controlled company moving in a slightly off-centered direction. When they opened in downtown Rehobot...

21 Okt 20211h 2min

Fueling Future Growth: Second Location Growth Opportunities for Breweries (CBP Fall Virtual Conference 2021)

Fueling Future Growth: Second Location Growth Opportunities for Breweries (CBP Fall Virtual Conference 2021)

In this session, we will speak with a panel of brewery owners on how they have grown their brewery through opening a second location and the impact on the growth of their brewery. We will discuss the ...

20 Okt 202147min

Transforming Beverage Culture from Within (CBP Fall Virtual Conference 2021)

Transforming Beverage Culture from Within (CBP Fall Virtual Conference 2021)

Join us for a conversation with the Safe Bars P.A.C.T. Initiative partners. The Safe Bars P.A.C.T. Initiative is a collaborative response to create safe and respectful workspaces with proactive measur...

20 Okt 202158min

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