Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

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Rethinking How We Communicate Value in a More Crowded Market

Rethinking How We Communicate Value in a More Crowded Market

There are more craft breweries (cideries, meaderies, distilleries…) than ever before, and competition for the attention and loyalty of craft beer drinkers is fiercer than ever. There is a huge advanta...

25 Sep 202448min

Why Breweries Collaborate (Part 2)

Why Breweries Collaborate (Part 2)

We recommend listening to Part 1 before diving into this session. In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft ...

18 Sep 202458min

Brewery Equipment Forecasting, Part 2: Considerations for Growth

Brewery Equipment Forecasting, Part 2: Considerations for Growth

Picking up where "Part 1: Budgeting Basics with G4 Kegs" left off, this session delves into the crucial considerations for when to invest in additional equipment and resources as breweries grow. Panel...

14 Sep 202447min

Why Breweries Collaborate

Why Breweries Collaborate

In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive int...

11 Sep 20241h 6min

Personal Wellness: AKA Don't Forget to Put Your Oxygen Mask on First

Personal Wellness: AKA Don't Forget to Put Your Oxygen Mask on First

Join us for an engaging and honest discussion about health and wellness. This is an important topic not just for the brewing industry, rather, anyone can benefit from embarking on a wellness journey. ...

7 Sep 202458min

Lagers and Ledgers – The Fiscal Craft of Beer Brewing

Lagers and Ledgers – The Fiscal Craft of Beer Brewing

Join this enlightening session on the key performance indicators (KPIs) that matter most in the craft beer industry. Our panel of seasoned craft beer accounting professionals will pour over the financ...

4 Sep 20241h 2min

Using Your Brewery Space to Drive Revenue

Using Your Brewery Space to Drive Revenue

Events have the potential to secure a steady flow of revenue, offering a set menu and prepaid tickets that ensure consistent margins and manageable staffing costs. However, despite this lucrative opp...

31 Aug 20241h 2min

Alternative Beverages: Adding THC To Your Taproom Offerings

Alternative Beverages: Adding THC To Your Taproom Offerings

We all know the time for innovation in the craft beer space is now. Taprooms must offer more than delicious beer - they must now also provide a great experience. Part of creating that environment is b...

28 Aug 202457min

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