Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Avsnitt(471)

Kids in Breweries

Kids in Breweries

Kids in breweries? How have we never had a panel conversation on best practices to keep the children at bay? Inspired by the below quote from a recent email I received, this session will discuss str...

24 Maj 20231h 5min

CBP Connects Milwaukee Preview

CBP Connects Milwaukee Preview

You don't want to miss CBP Connects Milwaukee presented by Arryved POS this June 19-21. This is your opportunity to connect face-to-face with your fellow Craft Beer Professionals and leave with actio...

22 Maj 20237min

Beer - People - Purpose: The Evolution of the Virginia Beer Company

Beer - People - Purpose: The Evolution of the Virginia Beer Company

Based in Williamsburg, the Virginia Beer Company was started by two William and Mary alumni who wanted to create a force for good in the form of a brewery. Their company slogan is 'Beer - People - Pur...

20 Maj 202343min

Small Town Breweries: Strategies for Success (Part 2)

Small Town Breweries: Strategies for Success (Part 2)

Small town doesn't have to mean small profits. In this conversation, we will be joined by representatives from small town breweries from across the country. From customer preferences to events to mark...

17 Maj 20231h 3min

The Massive Opportunities For Content Creating Brewers w/ Adam Mills (Cartridge Brewing)

The Massive Opportunities For Content Creating Brewers w/ Adam Mills (Cartridge Brewing)

In this talk, we will discuss the wide range of benefits for both breweries and brewers, when brewhouse staff creates video content for Youtube and other social media platforms. Creating video content...

13 Maj 202345min

10 Years of Mobile Canning: Industry Insights & Experience in Craft Beer over the Last Decade

10 Years of Mobile Canning: Industry Insights & Experience in Craft Beer over the Last Decade

Join us for a conversation with Tyler Wille (CEO, Iron Heart Canning) to discuss the evolution of mobile canning over the last decade. We will speak with Tyler about his entrepreneurial journey, insig...

10 Maj 202357min

Creating Your Purchasing Playbook: 3 Initiatives for Any Size Brewery

Creating Your Purchasing Playbook: 3 Initiatives for Any Size Brewery

This presentation is about helping ‘craft owners/operators' accomplish two things, 1) creating a purchasing playbook for their business and 2) developing clear near-term actions they can take back to ...

6 Maj 202340min

Selling? What a Buyer is Looking for in Your Brewery

Selling? What a Buyer is Looking for in Your Brewery

Is now the time to sell your brewery? What is a buyer going to be looking at when they evaluate your brewery for a potential purchase? In this panel discussion, we will be joined by some experts who c...

3 Maj 202356min

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