Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Avsnitt(471)

Finding Your Path in the Industry Through Service

Finding Your Path in the Industry Through Service

As industry members, we often find ourselves becoming members of organizations that create opportunities for us to advance our careers through networking, education, or experiential opportunities. Tho...

14 Jan 202359min

Standout Marketing: Top Strategies from 2022

Standout Marketing: Top Strategies from 2022

In this conversation, we are joined by a panel of Craft Beer Marketing Professionals to discuss trends, surprises, and insight into how you can knock it out the park with your brewery's marketing. Fro...

11 Jan 20231h

Demystifying Off Premise Sales Success in 2023

Demystifying Off Premise Sales Success in 2023

The old rules of selling craft beer and cider in the Off Premise marketplace don’t apply anymore. On Premise shutdowns in 2020, consumer pantry loading, changing purchasing habits of consumers, new br...

7 Jan 20231h

Goal Setting with Kary Shumway (Craft Brewery Financial Training)

Goal Setting with Kary Shumway (Craft Brewery Financial Training)

As we start the New Year, we are excited to welcome Kary Shumway (Craft Brewery Financial Training.com) to discuss how to make your resolutions stick. Kary will discuss goal setting basics, strategies...

4 Jan 202337min

Beer TLC: Why Quality Control is Key

Beer TLC: Why Quality Control is Key

Brewers spend a lot of time and energy in crafting the perfect beer, from the best ingredients to the latest beer styles. With this in mind, beer quality is of utmost importance, and a quality control...

31 Dec 202242min

The Cost of Lost Beer: Using Data Driven Tools to Maximize Your Taproom Draft Profits

The Cost of Lost Beer: Using Data Driven Tools to Maximize Your Taproom Draft Profits

What are the best practices, ideas, and tactics that will help your draft system be as efficient as possible? Our talented panelists will provide insights and easy action steps to increase your keg ...

24 Dec 202255min

Grapes & Barley: A Conversation on Operating a Brewery + Winery

Grapes & Barley: A Conversation on Operating a Brewery + Winery

Operating one business is tough, but what sparks the desire to not only open a brewery, but also operate a winery. We will dive into why our panelists chose this model, strategies for success, lessons...

21 Dec 20221h 5min

Understanding Brewing Economics for Production Profitability

Understanding Brewing Economics for Production Profitability

Join a panel with Pulkit K. Agrawal (Beer30 by The 5th Ingredient), Chris Farmand (Small Batch Standard), and Kary Shumway (Craft Brewery Financial Training.com) on a topic dedicated to “Understanding...

17 Dec 20221h 1min

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