Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Avsnitt(471)

Sticky Business - Getting the Most from Your Labels and Stickers

Sticky Business - Getting the Most from Your Labels and Stickers

Let's talk stickers and labels 101 with StickerGiant! We'll talk through through the founding of StickerGiant, our deep roots in the craft beer community, and then get down to brass tacks: sticker and...

7 Feb 202258min

CBP Stories - Beer Lover, Legal Expert, Jeopardy Champion! with Alex Koral (Sovos ShipCompliant)

CBP Stories - Beer Lover, Legal Expert, Jeopardy Champion! with Alex Koral (Sovos ShipCompliant)

CBP Stories showcase individual members who have an inspiring story to tell. Based in Boulder, Colorado, Alex Koral is Regulatory General Counsel for Sovos ShipCompliant, where he serves as lead lega...

2 Feb 202251min

How Guilds Have Survived The Pandemic

How Guilds Have Survived The Pandemic

All you breweries get most of the love, but behind the scenes there are instrumental voices at the state level passionate about the success of craft beer. In this conversation, we will speak with sta...

29 Jan 20221h

Finding superfans in your community, staffing, and seltzer as a seasonal beverage

Finding superfans in your community, staffing, and seltzer as a seasonal beverage

In today's podcast you'll hear the audio version of the Taproom Success Membership monthly Q&A call. In this discussion, Andrew Coplon and Kary Shumway (Craft Brewery Financial Training dot Com) talk ...

24 Jan 202243min

CBP Stories - Climbing for Success with Brynn Keenan (Grist Analytics)

CBP Stories - Climbing for Success with Brynn Keenan (Grist Analytics)

CBP Stories showcase individual members who have an inspiring story to tell. Brynn is a biochemist by training and fermentation scientist by trade. Her experience in brewing QC includes building micr...

10 Jan 202247min

How to Reward and Motivate your Taproom Employees

How to Reward and Motivate your Taproom Employees

In today's podcast you'll hear the audio version of the Taproom Success Membership monthly Q&A call. In this discussion, Andrew Coplon and Kary Shumway (Craft Brewery Financial Training dot Com) ta...

3 Jan 202241min

CBP Connects Spotlight: David Kushner (Trace Brewing) and Tranice Watts (Lifting Lucy/Patuxent Brewing)

CBP Connects Spotlight: David Kushner (Trace Brewing) and Tranice Watts (Lifting Lucy/Patuxent Brewing)

See you in 2022 at CBP Connects presented by Arryved POS. Join your fellow Craft Beer Professionals in Norfolk, VA (February 7-9, 2022) for 3 days of networking and education. Register: https://cbpco...

30 Dec 202110min

Supporting Local, Growing Nationally, and Making a Difference with Exhibit 'A' Brewing

Supporting Local, Growing Nationally, and Making a Difference with Exhibit 'A' Brewing

At Exhibit ‘A’ Brewing Company, they believe that a beer is greater than the sum of its ingredients. It’s the place where you experience it, the memories you create with it, and most importantly the p...

28 Dec 202156min

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