Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss the importance of brand building, portfolio management, how to define success, quality and consistency, and the importance of focusing on your people.

Paul and his wife Lynn have three college aged children and live in Delafield, Wisconsin. At any given time you’ll find them enjoying lake life with family and friends, travelling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.

Avsnitt(470)

Tying a Bow on 2021's Financials w/Audra Gaiziunas and Jason Sleeman (CBP Fall Virtual Conference 2021)

Tying a Bow on 2021's Financials w/Audra Gaiziunas and Jason Sleeman (CBP Fall Virtual Conference 2021)

Tying a Bow on 2021's Financials w/Audra Gaiziunas (Brewed For Her Ledger) and Jason Sleeman (United Community Bank) What will your financials look like on December 31st, what planning have you don...

19 Okt 202147min

How 3 Breweries Have Used Data Management to Grow (CBP Fall Virtual Conference 2021)

How 3 Breweries Have Used Data Management to Grow (CBP Fall Virtual Conference 2021)

Brewing beer is both an art and a science. And every business has its own unique story to tell. When it comes to the craft beer industry, many breweries use data management and analytics to gain insig...

18 Okt 202158min

The Science of Carbon Dioxide - The Basics of Safety Protocols w/Josh Pringle of CO2Meter (CBP Fall Virtual Conference 2021)

The Science of Carbon Dioxide - The Basics of Safety Protocols w/Josh Pringle of CO2Meter (CBP Fall Virtual Conference 2021)

Every brewer knows (or should know) about the risks associated with CO2 exposure and leaks. You or someone you know has felt dizzy or nauseous, passed out, or even worse. You should already have train...

18 Okt 202140min

CBP Stories - Inspiring Women in Craft Beer: Dana Kaluzny (Social Impact Projects/Endswell Beer)

CBP Stories - Inspiring Women in Craft Beer: Dana Kaluzny (Social Impact Projects/Endswell Beer)

CBP Stories showcase individual members who have an inspiring story to tell. Dana Kaluzny, BA, PMP (she/her) is a Project Management Educator, Facilitator and Social Justice Advocate. She is the Foun...

14 Okt 202152min

Fall 2021 Virtual Conference Preview Panel 10-12-21

Fall 2021 Virtual Conference Preview Panel 10-12-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Pal I...

12 Okt 20211h 1min

Fall 2021 Virtual Conference Preview Panel 10-6-21

Fall 2021 Virtual Conference Preview Panel 10-6-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Adam...

7 Okt 20211h 2min

Fall 2021 Virtual Conference Preview Panel - Branding/Marketing Edition

Fall 2021 Virtual Conference Preview Panel - Branding/Marketing Edition

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Aaro...

5 Okt 202158min

CBP Stories - Inspiring Women in Craft Beer: JoAnne Carilli-Stevenson (White Labs)

CBP Stories - Inspiring Women in Craft Beer: JoAnne Carilli-Stevenson (White Labs)

CBP Stories showcase individual members who have an inspiring story to tell. JoAnne Carilli-Stevenson, is the Head of Business Development for White Labs. She has over 28 years of experience in the ...

30 Sep 202134min

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