Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

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Beyond Beer: The Rules for Expanding into Wine, Spirits, Cider & NA

Beyond Beer: The Rules for Expanding into Wine, Spirits, Cider & NA

Believe it or not, there’s more to life than beer. There’s also wine, spirits, cider—even NA products! But just because you’ve mastered beer doesn’t mean you can simply begin making and selling other ...

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Preparing for CBC: How to Maximize Your Indianapolis Experience

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We can't wait to share beers and see you in-person in Indianapolis. We kickoff CBC Week with our Welcome Party on April 28 at Guggman Haus Brewing Co.RSVP: http://indy.craftbeerprofessionals.org/In th...

18 Apr 202538min

Tragic Optimism: Responding to the Doom and Gloom of the Beer Industry

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The beer industry is filled with challenges—economic pressures, shifting consumer trends, and the constant noise of uncertainty. But instead of succumbing to doom and gloom, how can we cultivate resil...

16 Apr 20251h 3min

How Top Restaurants Use Data—And Why Taprooms Should Too

How Top Restaurants Use Data—And Why Taprooms Should Too

Taprooms are operating more like restaurants than ever before, and to stay competitive, they need to adopt the best practices from forward-thinking restaurants - especially when it comes to using data...

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Ensuring Compliance: The Role of Beverage Tax Surety Bonds in the Beverage Industry

Ensuring Compliance: The Role of Beverage Tax Surety Bonds in the Beverage Industry

Beverage tax surety bonds are essential instruments for businesses in the beverage industry to ensure compliance with state and federal tax regulations. This presentation will provide an in-depth unde...

12 Apr 202525min

Understanding the Sud-Soaked Situation: A Conversation on Employment Law Changes

Understanding the Sud-Soaked Situation: A Conversation on Employment Law Changes

The second Trump administration has barley begun, and employers and HR managers are worried if they are currently in compliance and if there is a strange brew on the horizon.We will discuss how the ad...

10 Apr 202553min

2025 Workplace Satisfaction Report

2025 Workplace Satisfaction Report

Craft Beer Professionals has partnered with Craft Beer Advisory Services to gather insights on workplace satisfaction trends across the brewing industry.Join us for a presentation of the data, an expl...

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Beer Projects - Taking a Beer from Idea to Reality

Beer Projects - Taking a Beer from Idea to Reality

The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant ten...

7 Apr 202542min

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