Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Avsnitt(471)

Married in Beer: Running a Business with Your Partner (Jake + Kayleigh Lohse, Presidential Brewing)

Married in Beer: Running a Business with Your Partner (Jake + Kayleigh Lohse, Presidential Brewing)

Relationships are tough. Running a brewery arguably requires just as much dedication. When combining the personal and professional aspects of your life, the potential for complication increases. We ar...

18 Nov 20231h 2min

Culture Matters: Why Your Team's Experience in Your Taproom Should be What You Focus on First

Culture Matters: Why Your Team's Experience in Your Taproom Should be What You Focus on First

This compelling presentation dives into the crucial role a healthy team culture plays in the brewing and taproom industry. It explores the unique challenges and opportunities of fostering a robust and...

15 Nov 202340min

How to Write a Brewery Job Description

How to Write a Brewery Job Description

Nationwide breweries are experiencing staffing challenges. Breweries are not only competing with each other for talent, but also big box retailers often offering comparable pay with less responsibilit...

8 Nov 20231h

CBP Connects Charleston - Preview Panel

CBP Connects Charleston - Preview Panel

Join us as we count down the days until CBP Connects Charleston presented by Arryved POS (December 4-6). You don't want to miss your opportunity to join other just like you for an unforgettable networ...

6 Nov 202336min

Leveling Up: Systems of Internal Accountability

Leveling Up: Systems of Internal Accountability

Challenge = Improve Business Performance. With the challenges of today’s economy, all brewery owners and management level staff are challenged to improve their business performance. In truth, every me...

4 Nov 202358min

You Got 99 Problems, But Your Mug Club Ain’t One…

You Got 99 Problems, But Your Mug Club Ain’t One…

Membership programs like beer clubs and mug clubs are a fantastic way to build customer loyalty and drive repeat business. They can also be a nightmare to manage. Fortunately, through the incredible ...

1 Nov 202352min

The Agony and the Ecstasy of Contract Brewing w/ Jeremy Cowan (Shmaltz Brewing)

The Agony and the Ecstasy of Contract Brewing w/ Jeremy Cowan (Shmaltz Brewing)

Contract Brewing in craft beer has evolved over many years from what some might say was a dirty word (is it still?) to what has been a pathway to success for countless renown brands as well as a power...

28 Okt 202346min

Multi-Segment Production: Future Proofing Business in a Maturing Beverage Industry

Multi-Segment Production: Future Proofing Business in a Maturing Beverage Industry

⁠Modern consumers want more choices in more places for the right occasions. Producing new segments to reach more consumers and leveraging data and technology to make it happen is the way of the modern...

25 Okt 202349min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
rss-svart-marknad
rss-borsens-finest
badfluence
uppgang-och-fall
avanzapodden
fill-or-kill
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
lastbilspodden
borsmorgon
tabberaset
rss-kort-lang-analyspodden-fran-di
24fragor
bilar-med-sladd