Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

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Crafting Profitability: Unveiling Dru Bru's Scorecard Success Story

Crafting Profitability: Unveiling Dru Bru's Scorecard Success Story

Join us for an illuminating journey into the heart of brewery profitability with a twist – a real success story straight from the world of craft beer. In this dynamic webinar, we're thrilled to have D...

23 Sep 20231h 6min

How to Find the Right Accountant for Your Brewery

How to Find the Right Accountant for Your Brewery

As breweries scale up their business, they find accounting and legal partners with the knowledge and resources to help them achieve their goals. Maria Pearman, CPA, will explain when a brewery should ...

20 Sep 202333min

Brewing and Serving High Quality Beer Safely and Sustainably

Brewing and Serving High Quality Beer Safely and Sustainably

As Craft Beer Professionals, you aim to brew and deliver the highest quality beer possible. It is through conversations and continued education that we grow as brewers. Join us for a conversation with...

16 Sep 202356min

Finding Your Inner Festival: Strategies for Successful Large-Scale Events

Finding Your Inner Festival: Strategies for Successful Large-Scale Events

Large-scale events, especially festivals, can be quite the feat. Thankfully, we have a panel of industry experts ready to share their experiences. Attendees will walk away with a better understanding ...

13 Sep 20231h 1min

Pricing Panel: A Proven Way To Offset Rising Costs

Pricing Panel: A Proven Way To Offset Rising Costs

Updating your pricing strategy can sound scary. But what if it’s proven to completely recover your payment processing fees and boost revenue as much as $38k per year? Hear from a panel of breweries a...

9 Sep 202337min

From Beer and Beyond: Diversifying Beverage Offerings from the Brewhouse

From Beer and Beyond: Diversifying Beverage Offerings from the Brewhouse

It pays to offer more options. If you are a brewery looking to add more beverages to your taproom, listen in as our experts discuss diversifying beverage portfolios in the craft beer scene. Looking to...

6 Sep 202357min

A Hall of Fame Collaboration: A Beer to Celebrate the Negro Leagues

A Hall of Fame Collaboration: A Beer to Celebrate the Negro Leagues

Thunder Twins is an all-star collaboration celebrating the legacy of Negro Leagues baseball and supporting inner city educational enrichment and athletics programs. The Thunder Twins, Josh Gibson and ...

2 Sep 20231h

Future-Proofing Your Brewery: A Conversation on Navigating Change

Future-Proofing Your Brewery: A Conversation on Navigating Change

Let's explore the brewing industry's pressure points and the solutions to tackle them. We'll take a closer look at a wide range of factors that put pressure on the industry, like market competition, c...

30 Aug 20231h 6min

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