Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

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How (and Why) Breweries Are Modernizing Their Tipping Programs

How (and Why) Breweries Are Modernizing Their Tipping Programs

How is your brewery paying out credit card tips? It's a question we hear all the time, and it's a real conundrum. Paying out tips on a daily basis keeps your people happy. But between cash shortages, ...

11 Feb 202342min

How to Establish a Cheese Program at Your Brewery

How to Establish a Cheese Program at Your Brewery

Beer and cheese...a perfect match, and opportunity to create unique events in your taproom. We are excited to welcome Cara Warren (Isigny USA / Cheese Professor/ Cutting the Curd Podcast) and Adam Lev...

8 Feb 202340min

Beer Before Liquor: Adding a Distillery to Your Brewery

Beer Before Liquor: Adding a Distillery to Your Brewery

Craft beer is all about innovation and more breweries are diversifying their product lineup to reach more potential customers. In past panels we have featured breweries also operating as coffee shops ...

4 Feb 20231h

Trends in Fruit: Beer, Seltzers, & RTDs

Trends in Fruit: Beer, Seltzers, & RTDs

Over this panel, we will be discussing the upwards trend in fruit in beer and seltzers, especially with RTDs on the rise. We will also be looking at how we can achieve what is popular in our respecti...

1 Feb 20231h

Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Beyond Social Media - The Next Evolution of Brewery Digital Marketing

Over the last several years, “social media marketing” has become synonymous with “digital marketing,” but should that be the case moving into 2023? If not, then what else is there? Are we witnessing t...

28 Jan 20231h

Out of this World Brewery Experiences

Out of this World Brewery Experiences

Beer gardens, sport leagues, bed and brews, OH MY! Join the team at Harvest Hosts as well as a great line up of breweries who are doing much more than brewing awesome beer! Hear from Pals Brewing Co...

25 Jan 202357min

To Zag, or Not to Zag - Strategic Considerations for Alternative Beverages

To Zag, or Not to Zag - Strategic Considerations for Alternative Beverages

The craft beer industry has rapidly transitioned into being the craft BEVERAGE industry. Once dogmatic in its commitment to beer alone, nearly half of the country's breweries now produce some alternat...

21 Jan 20231h

Too Much Coffee, Casks, & Passion [Fruit] w/Spencer Moore (Lock 27 Brewing/Aseptic Fruit Purees)

Too Much Coffee, Casks, & Passion [Fruit] w/Spencer Moore (Lock 27 Brewing/Aseptic Fruit Purees)

CBP Stories showcase individual members who have an inspiring story to tell. Spencer Moore is currently the Production Manager for Lock 27 Brewing in Dayton, Ohio. in 2015, when his wife was station...

18 Jan 202345min

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