Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

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Guest Experience: How to Thrive in an Instant, On-Demand World

Guest Experience: How to Thrive in an Instant, On-Demand World

There’s a huge difference between good service and a good guest experience. It’s challenging enough to ensure your guests are greeted in a timely manner, their orders taken quickly, drinks never run d...

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Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry

Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry

You and your employees' social, mental and physical wellbeing matter. The craft beer industry is in a time of reckoning with an all-time record of people leaving their jobs, and employers struggling ...

9 Nov 20221h 4min

Life-Saving Alarms for CO2 Leaks: What You Need to Know w/Josh Pringle (CO2Meter)

Life-Saving Alarms for CO2 Leaks: What You Need to Know w/Josh Pringle (CO2Meter)

Brewers pose unique challenges when it comes to carbon dioxide in the workplace. While CO2 is a necessary product in the brewery process, exposure to high concentrations can be life-threatening. W...

5 Nov 202233min

From Grain to Package

From Grain to Package

Join this panel discussion with Pneumatic Scale Angelus, ABS Commercial, and MacKinnon Brothers Brewing for a conversation on “From Grain to Package.” PSA’s Mike Davis and Elden Rowland join Alex Sm...

29 Okt 202239min

Start A Brewery Presents: Game Changers for Your New Taproom

Start A Brewery Presents: Game Changers for Your New Taproom

When you think about the ultimate tap room, assuming excellent beer, where does your mind go? To beer draft lines and glassware? To the comfort of the tables and chairs? To great service or ambiance? ...

26 Okt 202257min

After the Reckoning: A Safe Bars Experience

After the Reckoning: A Safe Bars Experience

It’s been almost two years since our eyes were opened to some of the toxic behaviors common in brewing culture. While awareness was the first step in building a new culture, we still have work to do t...

24 Okt 202233min

Storytime with Marcus Baskerville (Weathered Souls Brewing Company)

Storytime with Marcus Baskerville (Weathered Souls Brewing Company)

Marcus Baskerville is arguably one of the hardest working people in craft beer. From being a co-founder at Weathered Souls Brewing Company to helping lead the Black is Beautiful initiative to opening ...

22 Okt 202252min

Pro Tip: A Conversation of Tipping in Breweries

Pro Tip: A Conversation of Tipping in Breweries

Over the past several years, many breweries have reconsidered their service models – searching for the delicate balance that best maximizes the experience for both guests and staff. In doing so, this ...

20 Okt 20221h 4min

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