Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Avsnitt(470)

Hidden Costs of Canning Equipment

Hidden Costs of Canning Equipment

When you commit to the cost of a canning system, you are committing to more than the machine’s sticker price. Understanding the total cost of equipment ownership is crucial to buying the right canning...

15 Apr 20221h

Crafting Meaningful Collaborations

Crafting Meaningful Collaborations

Collaborations are fun (and super popular these days). They're a great opportunity to create different and unique brews, while highlighting and creating community partnerships. However, all to often, ...

13 Apr 202246min

What is Fair Compensation?

What is Fair Compensation?

If you want to succeed, you have to treat your team right. This means not only creating a safe and welcoming workplace, but also providing a compensation and benefits package that stands out to help y...

8 Apr 20221h 7min

Status Woe: Finding Joy through Setting Boundaries as an Underestimated Leader in Craft Beer

Status Woe: Finding Joy through Setting Boundaries as an Underestimated Leader in Craft Beer

Experiential learning for busy craft beer professionals disrupting the status quo --- who want to learn and practice the skills to gain the confidence to *keep going*/keep practicing boundaries in the...

7 Apr 20221h 1min

Drinkers for Ukraine: How You Can Help

Drinkers for Ukraine: How You Can Help

Please join us for a conversation with Lana Svitankova. Lana is an ambassador of Varvar Brewery (Kyiv, Ukraine), a writer, translator, educator, and Ukraine’s first ever certified Cicerone. We wil...

31 Mars 202244min

Keeping Craft Beer Tight Knit and the Need to Innovate

Keeping Craft Beer Tight Knit and the Need to Innovate

In this conversation we will hear from several of your peers to discuss the past year, challenges, surprises, strategies for success, and predictions moving forward. We focus on how our industry is a...

29 Mars 20221h 1min

The Thrill of Starting Something

The Thrill of Starting Something

In this conversation we will hear from several of your peers to discuss the past year, challenges, surprises, strategies for success, and predictions moving forward. We focus on the challenges and exc...

26 Mars 20221h 3min

Court Shoes Only: ACEing Autism and the Art of Collaboration

Court Shoes Only: ACEing Autism and the Art of Collaboration

Court Shoes Only is a collaborative beer initiative crafted to benefit ACEing Autism tennis programs for individuals with autism. The goal of the initiative is to capture the spirit of the brewery com...

23 Mars 20221h

Populärt inom Business & ekonomi

framgangspodden
varvet
svd-tech-brief
rss-jossan-nina
rss-borsens-finest
badfluence
rss-svart-marknad
uppgang-och-fall
avanzapodden
fill-or-kill
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-dagen-med-di
lastbilspodden
24fragor
borsmorgon
kapitalet-en-podd-om-ekonomi
bilar-med-sladd