Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

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Opening Multiple Taprooms (Panel Fest 2021)

Opening Multiple Taprooms (Panel Fest 2021)

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24 Dec 20211h 3min

Life as a Startup Brewery During a Pandemic (Panel Fest 2021)

Life as a Startup Brewery During a Pandemic (Panel Fest 2021)

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23 Dec 20211h

It’s All DTC to Me? Direct-to-Consumer Delivery vs. Shipping (Panel Fest 2021)

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With multiple factors increasing beer drinkers’ interest in receiving their favorite beverage directly to their homes, even the most savvy brewers can misunderstand the difference between delivery and...

22 Dec 202157min

Taproom Technology (Panel Fest 2021)

Taproom Technology (Panel Fest 2021)

A more efficient taproom is a more profitable taproom. It seems like just yesterday we were learning about QR codes, app-based ordering, and other pandemic-inspired innovations. These technologies, if...

21 Dec 20211h 4min

Craft Beer in 10 Years (Panel Fest 2021)

Craft Beer in 10 Years (Panel Fest 2021)

If beer was first discovered today, what would it be made with? What would it look like? How would it smell? How about those tasting notes? Innovation is arguably the secret ingredient for any brewery...

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Brand Consistency: One Look to Rule Them All (Panel Fest 2021)

Brand Consistency: One Look to Rule Them All (Panel Fest 2021)

This panel will discuss how to create and maintain a brand identity that is reflective of your brewery and culture. The focus will be on how the panelists have taken steps to maintain that identity ac...

17 Dec 20211h 3min

Women Conquering Craft Beer (Panel Fest 2021)

Women Conquering Craft Beer (Panel Fest 2021)

This year saw an amplified and necessary dialogue on the ongoing sexism with Craft Beer. While the industry has a long way to go to becoming inclusive, equitable, and safe for all, we want to use this...

16 Dec 20211h 4min

Managing Yeast: A Discussion on the Methodology for Harvesting and Re-using Yeast, No Matter the Scale (Panel Fest 2021)

Managing Yeast: A Discussion on the Methodology for Harvesting and Re-using Yeast, No Matter the Scale (Panel Fest 2021)

When is the optimal time to harvest yeast from a live fermentation? Which strains perform the best over multiple batches? How can a small brewery replicate the same results as a large one? Three brewe...

15 Dec 20211h

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