Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Avsnitt(469)

Being a Successful Boss (Panel Fest)

Being a Successful Boss (Panel Fest)

This conversation features: Barry Elwonger - Motorworks Brewing Chad Bratt - Jagged Mountain Craft Brewery Mo Wark - Somos Destinations (El Vado Taproom, Ponderosa Brewing) Nicole Carrier - Thro...

15 Dec 20201h 3min

Drinking Misperceptions (Panel Fest)

Drinking Misperceptions (Panel Fest)

This conversation features: Aaron Gore - Fresh Pitch Beverage Consulting Bryan Roth - Good Beer Hunting Julie Rhodes - Not Your Hobby Marketing Solutions Tara Nurin - Craft Beverage Consultants ...

15 Dec 20201h 12min

Non-Alcoholic (Panel Fest)

Non-Alcoholic (Panel Fest)

This conversation features: Alban de Pury - AL's Debbie Novograd - BevZero Keith Villa - CERIA Brewing Company Ryan Bandy - Indeed Brewing Company Sanjeev Sawni - Gruvi CBP Panel Fest is a 2 d...

15 Dec 20201h 8min

Mental Health and the Craft Beer Industry (Panel Fest)

Mental Health and the Craft Beer Industry (Panel Fest)

This conversation features: Greg Heller-LaBelle - The Colony Meadery Joel Frieders - Hope For The Day Josh Burr - Foothills Brewing Mike Willaford - Tin Whiskers Brewing Company Steve Adams - D...

15 Dec 20201h 14min

Legal Issues in Craft Beer Today (Panel Fest)

Legal Issues in Craft Beer Today (Panel Fest)

This conversation features: Brandon Mazer - Perkins Thompson Daniel Jones - Stern & Eisenberg John Szymankiewicz - Beer Law Center Matthew McLaughlin - McLaughlin, PC Rachel Lawson - Schaffer L...

15 Dec 20201h 5min

Strategies for a Pandemic (Panel Fest)

Strategies for a Pandemic (Panel Fest)

This conversation features: Devon Hoffman - Site-Seeker, Inc. John Holl - Beer Edge John Kelley - Craftpeak Laura Lodge - Customized Craft Beer Programs Marcus Ohanesian - Perfect Evolution/Tim...

15 Dec 20201h 7min

The State of Cans and Alternative Packaging

The State of Cans and Alternative Packaging

The focus of this conversation is on the state of cans and alternative packaging solutions. This conversation features: Evan Stewart - Northeast Territory Manager, Petainer Mark Pirog – Director of S...

8 Dec 20201h 6min

The Road to 100 - Helping Women of Color Connect and Gain Access to the Beer Industry

The Road to 100 - Helping Women of Color Connect and Gain Access to the Beer Industry

The focus of this conversation is on Eugenia Brown's "The Road to 100" initiative, on our guests' experiences, and how we can diversify and make the Craft Beer community more inclusive. This conversat...

1 Dec 20201h 3min

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