Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

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Infused Innovation: A Practical Guide to Cannabis Emulsions for Brewers

Infused Innovation: A Practical Guide to Cannabis Emulsions for Brewers

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Brewery Insurance - What IS and is NOT covered?

Brewery Insurance - What IS and is NOT covered?

This session will explore what brewery insurance really covers and what it does not. We will tackle some of the most common misconceptions, break down the different types of coverage, and highlight op...

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Yeast: A Technical History

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Yeast may be small, but their impact on beer—and brewing history—is enormous. In this presentation, we’ll take a deep dive into the fascinating technical journey of brewers yeast. We’ll begin with the...

25 Juni 202558min

Will 'Growth Marketing' Save The Brewing Industry?

Will 'Growth Marketing' Save The Brewing Industry?

In the past, breweries doubled down on innovation, tasting room expansion, and winning new points of distribution to drive sales. Then there was the era of 'eventing,' where brewers scrambled to build...

23 Juni 202558min

Leadership & Team Development in Craft Beer

Leadership & Team Development in Craft Beer

A sustainable and successful brewery requires great leadership. In this conversation, we're bringing together experienced brewery professionals to share insights on building strong teams, fostering po...

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The Most Overlooked Brewery KPIs (and Why They’re Costing You Money)

The Most Overlooked Brewery KPIs (and Why They’re Costing You Money)

Staying nimble, operationally efficient, and making the best quality beer is key in our current industry.In this webinar, you'll learn how to calculate your true COGS by factoring in WIP losses and fi...

18 Juni 202538min

Exploring English Malts: Tradition, Innovation, and Brewing Impact

Exploring English Malts: Tradition, Innovation, and Brewing Impact

Join us for an in-depth discussion on the rich heritage and brewing applications of English malts, hosted by Andrew from Craft Beer Professionals. This panel features experts from French & Jupps, Pro ...

16 Juni 202548min

Tapped for Change: What the TTB's Proposed Label Rules Mean

Tapped for Change: What the TTB's Proposed Label Rules Mean

The TTB is at it again—this time with two big proposed rule changes that could shake up beer labels. If you’re wondering what this means for breweries, what you need to do, and whether you’ll have to ...

14 Juni 202523min

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