Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

Collaborative Brewery Marketing: Keeping a Cohesive Message Across Channels

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant.


Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams.


During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

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Cultural Appropriation

Cultural Appropriation

This conversation features: Daniel Jones - Stern & Eisenberg Day Bracey - Drinking Partners, Fresh Fest Teo Hunter - Crowns & Hops www.CraftBeerProfessionals.org

19 Jan 20211h 6min

Virtual Experiences

Virtual Experiences

This conversation features: Josh Lindsay - Karbach Brewing Company Matthew Leff - Rhizome Productions Suzanne Henricksen - The Crafty Cask www.CraftBeerProfessionals.org

12 Jan 20211h 6min

CBP Stories - Tokyo Brewed with Mike Grant (DevilCraft)

CBP Stories - Tokyo Brewed with Mike Grant (DevilCraft)

CBP Stories showcase individual members who have an inspiring story to tell. Mike Grant is the Co-founder/Brewer/CEO of DevilCraft Brewery / DevilCraft Pizzeria in Tokyo. www.CraftBeerProfessiona...

5 Jan 202156min

Alcoholism

Alcoholism

This conversation features: Alison Wisneski - Lady Justice Brewing Danii Oliver - BEERSGIVING/Island to Island Brewery Tom Halaska - WellBeing Brewing Company Will Ryan - Blaze Brewing Company ...

29 Dec 20201h 12min

Diversity, Equity, Inclusion - How We Can Be Better (Panel Fest)

Diversity, Equity, Inclusion - How We Can Be Better (Panel Fest)

This conversation features: Betsy Lay - Lady Justice Brewing Hannah Godhe - Naked Brewing Company Jamaar Valentine - NoDa Brewing Company Kelly Weiss - Perkiomen Valley Brewery Lenox Mercedes -...

16 Dec 20201h 24min

Diversity, Equity, Inclusion - We Have a Problem (Panel Fest)

Diversity, Equity, Inclusion - We Have a Problem (Panel Fest)

This conversation features: Alisa Mercado - Rhythm & Rhyme Brewing Co. Day Bracey - Drinking Partners, Fresh Fest Holly Regan - Bard Creative Content Services Jason Gladfelter - Pub Dialogue La...

16 Dec 20201h 32min

Diversifying Your Product Line (Panel Fest)

Diversifying Your Product Line (Panel Fest)

This conversation features: Erik Fowler - White Labs Joe Spearot - First State Brewing Company Matt Albrecht - River Drive Cooperage Rick Laxague - Craft Beverage Consultants Tanner Gifford - K...

15 Dec 20201h 2min

Brewery/Distributor/Supplier Relationships (Panel Fest)

Brewery/Distributor/Supplier Relationships (Panel Fest)

This conversation features: JoAnne Carilli-Stevenson - White Labs Rachel Grieder - CedarBrew Insurance Randy Griggs - 21st Amendment Brewery CBP Panel Fest is a 2 day event featuring 11 panel co...

15 Dec 20201h 4min

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