Mug Club Mayhem: Turbocharging Your Bottom-line with Recurring Revenue!

Mug Club Mayhem: Turbocharging Your Bottom-line with Recurring Revenue!

Harness the awe-inspiring power of memberships and rewards! Customer Loyalty is on the line, and the nightmare of managing these monster programs is about to get an epic upgrade. In this colossal session you will witness real-world tales of thriving beer club and mug club membership programs, and be equipped with a mighty framework to help you build and manage your own program. Storm into action as you exit this session with the power to build a membership program at your brewery. Make your guests feel like superheroes, keep your staff flying high instead of battling with spreadsheets, and unleash a tidal wave of recurring revenue on your taproom! Huge thanks to ABS Commercial, Beer Law Center, and Wipfli for all your support on our Spring Virtual Conference. Join us in-person for CBP Connects in 2024 Half workshop, half networking Portland, ME | June 10-12, 2024 Learn more at www.CBPConnects.com

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Avsnitt(484)

Brewery Collaboration Structures: What Works & Why

Brewery Collaboration Structures: What Works & Why

Recent years have seen dramatic growth in brewery collaboration structures ranging from simple contract brewing to regional platforms consolidating brands under shared infrastructure. These models off...

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Adding Spirits to Your Brewery

Adding Spirits to Your Brewery

Join Donald Snyder, a 20+ year spirit industry leader, as he discusses the many opportunities and challenges that brewers will face when adding spirits to their brewery operations. Adding a spirits pr...

27 Maj 26min

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

For brewers looking to grow their market, the prospect of the direct-to-consumer (DtC) shipping channel—and the potential to sell to consumers across the country that it brings—can be tantalizing. Ind...

20 Maj 53min

Dealing With Seasonality

Dealing With Seasonality

Seasonality hits every brewery differently. A beach town in July looks nothing like a mountain town in February. In this panel, we are bringing together breweries from very different markets to talk a...

16 Maj 56min

It's Okay To Not Be Okay: Mental Health at Breweries

It's Okay To Not Be Okay: Mental Health at Breweries

Craft beer is all about friendship and fun, and that can ironically make it harder for folks who are dealing with anxiety, depression, or suicidality to open up about their struggles. Because craft be...

13 Maj 46min

AI Beyond the Caption: Scaling Taproom Voice with Intent

AI Beyond the Caption: Scaling Taproom Voice with Intent

In an industry built on authenticity and community connection, most teams resist AI because they worry it will dilute the brand’s voice or sound generic. Used strategically, AI can protect creative en...

9 Maj 49min

Taproom Marketing 101: Life After Social Media

Taproom Marketing 101: Life After Social Media

It’s hard out there for a brewery. With follower reach at an all time low and Meta no longer recommending alcohol pages, we need to flip the script. We need profitable & owned channel marketing progra...

6 Maj 33min

Ball Theory for Brewers: Protect the Glass, Drop the Rubber, and Lead Without Burning Out

Ball Theory for Brewers: Protect the Glass, Drop the Rubber, and Lead Without Burning Out

If you’ve ever felt like you’re juggling tanks, taplists, payroll, a stuck mash, and three “quick questions” before your coffee kicks in? You’re not alone. Ball Theory for Brewers is a simple, fun way...

2 Maj 15min

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