The Earth to Beer Initiative: Beer That's Better for the Planet

The Earth to Beer Initiative: Beer That's Better for the Planet

Earth To Beer is a national movement with a goal for participating breweries to create a packaged beer that’s better for the planet. The initiative seeks to affect change upstream of breweries by asking them to intentionally source environmentally responsible ingredients for their beer, as well as affecting downstream impact by donating a portion of proceeds to a local environmentally-focused nonprofit. Participating breweries will begin releasing beers starting on April 1st and continue through Earth Day on April 22nd. Prior to founding Earth To Beer, Eric Steen has had an ongoing history of bringing beer, conservation, and environmentalism together, with projects such as Cheers to the Land, The Oregon I Am, and Beers Made By Walking, a movement that invites brewers to make beer using local ingredients found or inspired by nature hikes and urban walks. Join us in-person for CBP Connects in 2024 Half workshop, half networking Portland, ME | June 10-12, 2024 Learn more at www.CBPConnects.com

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Avsnitt(484)

Brewery Collaboration Structures: What Works & Why

Brewery Collaboration Structures: What Works & Why

Recent years have seen dramatic growth in brewery collaboration structures ranging from simple contract brewing to regional platforms consolidating brands under shared infrastructure. These models off...

3 Juni 40min

Adding Spirits to Your Brewery

Adding Spirits to Your Brewery

Join Donald Snyder, a 20+ year spirit industry leader, as he discusses the many opportunities and challenges that brewers will face when adding spirits to their brewery operations. Adding a spirits pr...

27 Maj 26min

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

For brewers looking to grow their market, the prospect of the direct-to-consumer (DtC) shipping channel—and the potential to sell to consumers across the country that it brings—can be tantalizing. Ind...

20 Maj 53min

Dealing With Seasonality

Dealing With Seasonality

Seasonality hits every brewery differently. A beach town in July looks nothing like a mountain town in February. In this panel, we are bringing together breweries from very different markets to talk a...

16 Maj 56min

It's Okay To Not Be Okay: Mental Health at Breweries

It's Okay To Not Be Okay: Mental Health at Breweries

Craft beer is all about friendship and fun, and that can ironically make it harder for folks who are dealing with anxiety, depression, or suicidality to open up about their struggles. Because craft be...

13 Maj 46min

AI Beyond the Caption: Scaling Taproom Voice with Intent

AI Beyond the Caption: Scaling Taproom Voice with Intent

In an industry built on authenticity and community connection, most teams resist AI because they worry it will dilute the brand’s voice or sound generic. Used strategically, AI can protect creative en...

9 Maj 49min

Taproom Marketing 101: Life After Social Media

Taproom Marketing 101: Life After Social Media

It’s hard out there for a brewery. With follower reach at an all time low and Meta no longer recommending alcohol pages, we need to flip the script. We need profitable & owned channel marketing progra...

6 Maj 33min

Ball Theory for Brewers: Protect the Glass, Drop the Rubber, and Lead Without Burning Out

Ball Theory for Brewers: Protect the Glass, Drop the Rubber, and Lead Without Burning Out

If you’ve ever felt like you’re juggling tanks, taplists, payroll, a stuck mash, and three “quick questions” before your coffee kicks in? You’re not alone. Ball Theory for Brewers is a simple, fun way...

2 Maj 15min

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