285: The Art of Mind-Blowing Open Rates, Email Flows, and Authentic Email Marketing, With Boundless Labs’ Chase Dimond

285: The Art of Mind-Blowing Open Rates, Email Flows, and Authentic Email Marketing, With Boundless Labs’ Chase Dimond

At 27, Chase Dimond is already considered a marketing veteran. In addition to overseeing the marketing teams of various companies, Dimond has also founded many of his own ventures, such as Soundjuice and ZenPup. His most recent company is Boundless Labs, an agency that focuses on email marketing for ecommerce—with a special focus on CBD companies. Thanks to its modern and human-centered approach to emails, Boundless Labs acquired 30 clients with six- to eight-figure revenues in a little over a year. Dimond has also secured mind-blowing results for those clients, such as sending emails with 40% to 70% open rates (compared to the industry average of 20% to 25%) and helping companies generate 20% to 30% of their total revenue with emails. If you’re looking to master the art of email marketing, this podcast episode with Dimond is a great place to start! He gives us a sneak peek into the best practices he uses with his own clients at Boundless Labs, along with other helpful insights. Key Takeaways How Dimond got his start in marketing, growth, and acquisitions An overview of Dimond’s ventures, from CBD pet products to a social media platform for musicians Why Dimond decided to launch his email marketing agency, Boundless Labs, and how he scaled from zero to 30 clients in a year How design sets Boundless Labs apart from the rest Dimond’s perspective on email marketing as a source of revenue for his clients The importance of the human touch when it comes to customer retention and acquisition How Dimond achieves a 40-70% open rate on customer thank-you emails

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78: Dominating Your Customer Acquisition Channel (SEO) with Raj Sheth

78: Dominating Your Customer Acquisition Channel (SEO) with Raj Sheth

No matter how you crunch the numbers, starting your own business is expensive. In fact one of the first crossroads moments you'll encounter as an entrepreneur, among many, is trying to figure where yo...

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77: How to Own Your Story & Level Up Your Life with Steve Kamb

77: How to Own Your Story & Level Up Your Life with Steve Kamb

In just a few short years Steve Kamb has successfully created a multimillion dollar business by orchestrating one of the most intriguing communities online. As the founder of Nerd Fitness Kamb has pos...

3 Feb 201648min

76: 8 Million Users, $233m Valuation & Rockstar Investors all in 2 Years? The Canva Story with Melanie Perkins

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Finding the right startup idea is difficult even for lifelong entrepreneurs. But when it comes down to it, the best approach is to take a long hard look at what you're passionate about and try to figu...

26 Jan 201634min

75: How to Build & Grow A Successful Blog for Your Startup with Yaro Starak

75: How to Build & Grow A Successful Blog for Your Startup with Yaro Starak

For some, being an entrepreneur is the only life to live, and it means essentially not having a job. For others, working for yourself, always hustling and without a dependable paycheck, sounds insane....

19 Jan 20161h 7min

74: Building one of the Largest Adventure Travel Companies in the World with Darrell Wade from Intrepid Travel

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Anyone can have a great idea, any entrepreneur can get lucky and make it big, but it takes something really special to turn your startup into something that lasts. For the past 27 years that's exactly...

12 Jan 201648min

73: How to Build a Super Successful Online Business with John Lee Dumas of Entrepreneur on Fire

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There is a quintessential moment that every entrepreneur will face at some point in his or her life. It doesn’t matter what kind of business you’re running, or what kind of niche you’re in, there's a ...

5 Jan 20161h 12min

72: Internet Marketing Mastery with Los Silva

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Carlos "Los" Silva is rightfully considered today one of the top business marketing trainers in the world. After a 10-year entrepreneurial journey, he finds himself at the helm of multiple, million-do...

22 Dec 201550min

71: Mastering Social Media & Evangelism with Guy Kawasaki

71: Mastering Social Media & Evangelism with Guy Kawasaki

During one of Guy Kawasaki’s first marketing assignments in the early 1980s, he would knock on the doors of startup software companies across Silicon Valley armed with a stack of non-disclosure agreem...

15 Dec 201531min

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