281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

Joe De Sena, like many of us, is a fitness fanatic. But his approach to fitness is a bit more...intense than most. De Sena used to participate in countless obstacle course races, Ironman events, and marathons around the world. But even those weren’t challenging enough for this hardcore athlete. That’s why, after wrapping up a decade-long career on Wall Street, De Sena decided to start his own adventure racing company. The first race De Sena hosted was on the British Virgin Islands, and it didn’t go very smoothly. That race cost De Sena half a million dollars and resulted in a participant getting lost at sea for several days. Thankfully, the races have evolved a bit since then—although are no less challenging—and are known today as the Death Race and Spartan Race, which are collectively a $60 million business that has revolutionized the world of obstacle racing. Check out this interview to learn more about De Sena’s financial, mental, and physical journey to popularizing this global franchise. Key Takeaways De Sena’s decade-long stint on Wall Street, and how it helped fund his next venture Why De Sena decided to start his own adventure racing company How the very first race De Sena hosted on the British Virgin Islands went terribly wrong for one participant The birth of Death Race and Spartan Race Why De Sena never gave up on his company, despite losing $8 million in the process over a span of 15 years How the network effect eventually helped the obstacle course races gain traction The expansion of Death Race and Spartan Race to 45 countries De Sena’s honest thoughts on work-life balance and what it takes to be an entrepreneur A sneak peek into his latest book, The Spartan Way

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155: Everything You Know About Content Marketing is Wrong, with Des Traynor of Intercom

155: Everything You Know About Content Marketing is Wrong, with Des Traynor of Intercom

In 2011, four lads from Dublin were running a successful business that let programers and engineers know when a user encountered a problem with their program. The problem was that none of them were pa...

5 Juli 201743min

154: A Behind-The-Scenes Look at the Marketing Strategies of Multi-million Dollar Companies with Clate Mask of Infusionsoft

154: A Behind-The-Scenes Look at the Marketing Strategies of Multi-million Dollar Companies with Clate Mask of Infusionsoft

Every entrepreneur at some point faces the dilemma of simply not being able to pour any more hours of work into their company. As a result, they get stuck. That's where Clate Mask, CEO of Infusionsoft...

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153: How to Survive Entrepreneurial Failure with Steve Olsher of liquor.com

153: How to Survive Entrepreneurial Failure with Steve Olsher of liquor.com

In his lifetime as an entrepreneur, Steve Olsher has crashed, burned, and reinvented himself in the face of tremendous failure. But for Olsher, there was never any other path. If you can relate, he's ...

23 Juni 201750min

152: How to Build a Business You Care About More Than Paying Your Own Bills with Adam Braun of MissionU

152: How to Build a Business You Care About More Than Paying Your Own Bills with Adam Braun of MissionU

Getting rich is for amateurs. A real entrepreneur, one with serious guts and vision, wants to make the world a better place. If that's you, it's time to enter the world of social enterprise—business t...

14 Juni 201746min

151: How to Build a Cult Following Tribe Resulting in 10's of Millions of Annual Recurring Revenue Russell Brunson

151: How to Build a Cult Following Tribe Resulting in 10's of Millions of Annual Recurring Revenue Russell Brunson

Russell Brunson knows a ton about building effective marketing funnels. It's a skill he learned after spending nearly 10 years making money online by building funnels for all sorts of things, from pot...

8 Juni 201736min

150: Becoming Masterful with Money with Tony Robbins

150: Becoming Masterful with Money with Tony Robbins

Tony Robbins advises billion-dollar CEOs, celebrities, even heads of state, but today, he's going to show you how to become a master of money. The New York Times-bestselling author has once again topp...

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149: How to Use Influencer Marketing to Generate Millions with Gretta Rose van Riel of SkinnyMeTea

149: How to Use Influencer Marketing to Generate Millions with Gretta Rose van Riel of SkinnyMeTea

In 2012, Gretta Rose van Riel, like most aspiring entrepreneurs, found herself spending all of her free time building a business. It was nothing more than a passion project at the time, something to d...

24 Maj 20171h 15min

148: How to Build a Successful E-commerce Business - The Foundr Incubator (Business Breakdown) with Tom Bilyeu of Quest Nutrition & Jake Mckeon of Coconutbowls.com

148: How to Build a Successful E-commerce Business - The Foundr Incubator (Business Breakdown) with Tom Bilyeu of Quest Nutrition & Jake Mckeon of Coconutbowls.com

In this very special episode of the Foundr Podcast, we answer all the questions you've ever had about building an ecommerce business and more! The first installment in what we're calling the Foundr In...

17 Maj 201755min

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