281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

Joe De Sena, like many of us, is a fitness fanatic. But his approach to fitness is a bit more...intense than most. De Sena used to participate in countless obstacle course races, Ironman events, and marathons around the world. But even those weren’t challenging enough for this hardcore athlete. That’s why, after wrapping up a decade-long career on Wall Street, De Sena decided to start his own adventure racing company. The first race De Sena hosted was on the British Virgin Islands, and it didn’t go very smoothly. That race cost De Sena half a million dollars and resulted in a participant getting lost at sea for several days. Thankfully, the races have evolved a bit since then—although are no less challenging—and are known today as the Death Race and Spartan Race, which are collectively a $60 million business that has revolutionized the world of obstacle racing. Check out this interview to learn more about De Sena’s financial, mental, and physical journey to popularizing this global franchise. Key Takeaways De Sena’s decade-long stint on Wall Street, and how it helped fund his next venture Why De Sena decided to start his own adventure racing company How the very first race De Sena hosted on the British Virgin Islands went terribly wrong for one participant The birth of Death Race and Spartan Race Why De Sena never gave up on his company, despite losing $8 million in the process over a span of 15 years How the network effect eventually helped the obstacle course races gain traction The expansion of Death Race and Spartan Race to 45 countries De Sena’s honest thoughts on work-life balance and what it takes to be an entrepreneur A sneak peek into his latest book, The Spartan Way

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83: From Bankruptcy to $20m exit with Tim Fargo of Tweet Jukebox

83: From Bankruptcy to $20m exit with Tim Fargo of Tweet Jukebox

It's not easy to admit when you're wrong, but you'll rarely find a better time than when you're filing for personal bankruptcy. That's what Tim Fargo of Tweet Jukebox had to do when he was a young man...

16 Mars 201650min

82: The Secrets to Success & Hustle with Gary Vaynerchuk of Vayner Media

82: The Secrets to Success & Hustle with Gary Vaynerchuk of Vayner Media

Gary Vaynerchuk is a bona fide Internet celebrity. At last count, he was sitting pretty at 1.21 million Twitter followers, and 226,000 Instagram followers. He’s appeared in the Wall Street Journal, Ti...

9 Mars 201638min

81: 15 Million+ Followers on Instagram & Counting! Interview with The Instagram Queen Gretta Rose van Riel

81: 15 Million+ Followers on Instagram & Counting! Interview with The Instagram Queen Gretta Rose van Riel

Every day there’s an entrepreneur out there who believes that they’ve found the golden ticket. The one idea that is so revolutionary that it’s going to change the landscape of their niche and bring th...

1 Mars 201656min

80: How to Explode Your Local Business Using Instagram with Ramy Georgy

80: How to Explode Your Local Business Using Instagram with Ramy Georgy

One type of entrepreneur we don't give enough credit to is the local business owner. While it seems that everyone in the startup world these days is trying to come up with the latest app, or next revo...

23 Feb 201638min

79: How to use Instagram to Generate Millions of Dollars in Your Niche with Deonna Monique

79: How to use Instagram to Generate Millions of Dollars in Your Niche with Deonna Monique

One common trait among successful entrepreneurs is a sense of urgency—spotting a need and responding without hesitation in order to address and capitalize on it, even when that means taking a risk. De...

16 Feb 201655min

78: Dominating Your Customer Acquisition Channel (SEO) with Raj Sheth

78: Dominating Your Customer Acquisition Channel (SEO) with Raj Sheth

No matter how you crunch the numbers, starting your own business is expensive. In fact one of the first crossroads moments you'll encounter as an entrepreneur, among many, is trying to figure where yo...

9 Feb 201652min

77: How to Own Your Story & Level Up Your Life with Steve Kamb

77: How to Own Your Story & Level Up Your Life with Steve Kamb

In just a few short years Steve Kamb has successfully created a multimillion dollar business by orchestrating one of the most intriguing communities online. As the founder of Nerd Fitness Kamb has pos...

3 Feb 201648min

76: 8 Million Users, $233m Valuation & Rockstar Investors all in 2 Years? The Canva Story with Melanie Perkins

76: 8 Million Users, $233m Valuation & Rockstar Investors all in 2 Years? The Canva Story with Melanie Perkins

Finding the right startup idea is difficult even for lifelong entrepreneurs. But when it comes down to it, the best approach is to take a long hard look at what you're passionate about and try to figu...

26 Jan 201634min

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