281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

Joe De Sena, like many of us, is a fitness fanatic. But his approach to fitness is a bit more...intense than most. De Sena used to participate in countless obstacle course races, Ironman events, and marathons around the world. But even those weren’t challenging enough for this hardcore athlete. That’s why, after wrapping up a decade-long career on Wall Street, De Sena decided to start his own adventure racing company. The first race De Sena hosted was on the British Virgin Islands, and it didn’t go very smoothly. That race cost De Sena half a million dollars and resulted in a participant getting lost at sea for several days. Thankfully, the races have evolved a bit since then—although are no less challenging—and are known today as the Death Race and Spartan Race, which are collectively a $60 million business that has revolutionized the world of obstacle racing. Check out this interview to learn more about De Sena’s financial, mental, and physical journey to popularizing this global franchise. Key Takeaways De Sena’s decade-long stint on Wall Street, and how it helped fund his next venture Why De Sena decided to start his own adventure racing company How the very first race De Sena hosted on the British Virgin Islands went terribly wrong for one participant The birth of Death Race and Spartan Race Why De Sena never gave up on his company, despite losing $8 million in the process over a span of 15 years How the network effect eventually helped the obstacle course races gain traction The expansion of Death Race and Spartan Race to 45 countries De Sena’s honest thoughts on work-life balance and what it takes to be an entrepreneur A sneak peek into his latest book, The Spartan Way

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10: Creating a Social Movement & Doing Work That Truly Matters with Dan Flynn - The Thankyou Group Story

10: Creating a Social Movement & Doing Work That Truly Matters with Dan Flynn - The Thankyou Group Story

Nine hundred million people around the world do not have access to safe drinking water. Globally, consumers spend $60 billion on bottled water each year. In the face of these stark mathematics, most m...

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09: Leading a Billion Dollar Company (SurveyMonkey) to Success - Entrepreneurship 101 with Dave Goldberg

09: Leading a Billion Dollar Company (SurveyMonkey) to Success - Entrepreneurship 101 with Dave Goldberg

Obstacles, opportunities, and the ability to operate amid them: that's the business of business. Dave Goldberg knows. He does it every day. After post-college stints in management consulting and the m...

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08: The Making of a Young Millionaire - The Neil Patel Story on marketing, content , startups and musings of a successful entrepreneur

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Neil Patel is the cofounder of two well-known and highly successful analytics companies: Crazy Egg and KISSmetrics. He is based in Seattle, Washington and wears many hats including that of an entrepre...

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07: Reverse gears - Yaro Starak Interviews Nathan on the Story behind Foundr and creating a successful media startup

07: Reverse gears - Yaro Starak Interviews Nathan on the Story behind Foundr and creating a successful media startup

In this episode of the Foundr Podcast gears are reversed and Nathan invites his good friend Yaro Starak to interview him for the show.   Yaro Starak is an entrepreneur, blogger and internet marketer f...

3 Dec 201443min

06: The Productivity Master Ari Miesel - Learn the latest tools, tricks and hacks from a productivity guru

06: The Productivity Master Ari Miesel - Learn the latest tools, tricks and hacks from a productivity guru

Well before sunrise each day, Ari Meisel wakes up.   The 30-year-old serial entrepreneur, husband, and father rises at 5:30 each morning to get started on the day's work. Along with business and blogg...

2 Dec 201441min

05: The Life of Chris Guillebeau - Visiting Every Country in the World While Building a Startup with $100, a High Traffic Blog, and Making a Difference

05: The Life of Chris Guillebeau - Visiting Every Country in the World While Building a Startup with $100, a High Traffic Blog, and Making a Difference

“Writer. Traveler. Fighter of the status-quo.” This is how Chris Guillebeau describes himself on his website. Besides that, he is also a practical and logical guy. He couldn’t have otherwise accomplis...

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04: Finding Investors & Purpose for Your Startup with Kamal Ravikant

04: Finding Investors & Purpose for Your Startup with Kamal Ravikant

“My company fell apart. My relationships fell apart. My health fell apart,” Kamal Ravikant says. It was one of the darkest times in his life. “I was just locked in my bedroom, miserable out of my mind...

30 Nov 201442min

03: Marianne Cantwell Shares with us Step by Step How to Escape the 9-5 and Build a Business and Life You Love Online

03: Marianne Cantwell Shares with us Step by Step How to Escape the 9-5 and Build a Business and Life You Love Online

Ever wondered how you ended up working the job you’re doing? Ever felt like you sort of just, fell in to it? Ever wondered how to escape ‘the corporate cage’? Finding out what you are good at, what dr...

22 Nov 201454min

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