280: From Online Poker Affiliate to Referral Marketing Mogul: Ambassador’s Jeff Epstein Shares His Journey

280: From Online Poker Affiliate to Referral Marketing Mogul: Ambassador’s Jeff Epstein Shares His Journey

Jeff Epstein paid off his law school student loans in an unconventional way. When he and a couple of friends noticed the booming online poker sites in the mid 2000s, they created an affiliate company to refer traffic to them and get paid in return. The business did well enough that Epstein was able to sell his stake to his partners for a nice profit that helped him pay off his debt. Epstein ultimately decided not to pursue law, but his entrepreneurial experience stuck with him. In particular, he recognized the power of referrals to help businesses gain more customers. As a result, Epstein eventually founded Ambassador, a referral marketing software that enables brands to build and scale referral, affiliate, partner, and influencer programs. While the journey to growing Ambassador was far from a smooth ride, Epstein picked up many valuable lessons along the way that helped him grow as both a person and an entrepreneur. Eventually, Ambassador became successful enough that it was acquired by a large corporation. Check out this interview to learn more about Epstein’s journey and hear him open up about his biggest mistakes, regrets, and lessons learned. Key Takeaways How Epstein used his poker affiliate business to pay off law school debt What he learned about the power of referrals in the process Why Epstein regrets acquiring his first SEO company, and what ultimately led to its demise How this failure informed the idea for referral marketing software, Ambassador Why it took six months for Ambassador to get a repeat paying customer What it was like to run a “fat” startup How Ambassador’s acceptance into Techstars helped the company take off The growth of Ambassador and its stressful acquisition by West Corporation

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15: Mari Smith - Social Media 101 With One of the World's Most Influential People on Social Media

15: Mari Smith - Social Media 101 With One of the World's Most Influential People on Social Media

Becoming one of the world’s most influential people on social media is no small feat. Author and entrepreneur Mari Smith explains that it comes down to a love of technology, and above all, a love of p...

17 Dec 201443min

14: The Art of Rejection: 100 Days of Rejection Therapy and Overcoming The Fear of Failure with Jia Jiang

14: The Art of Rejection: 100 Days of Rejection Therapy and Overcoming The Fear of Failure with Jia Jiang

Fists clenched, hidden iPhone filming from his shirt pocket, Jia Jiang stands in a glossy-tiled shopping mall in east Texas. And, as if tugged by a magnet, he ambles towards a seated security guard. W...

15 Dec 201438min

13: How Houzz Built a Community of 450,000 active professionals and 25M Unique Visitors a Month with Adi Tatarko

13: How Houzz Built a Community of 450,000 active professionals and 25M Unique Visitors a Month with Adi Tatarko

Adi Tatarko, co-founder of online home design platform Houzz, began her journey by purchasing her dream home built in 1955 – a fixer-upper – and then setting about renovating it. “Unfortunately the pr...

14 Dec 201443min

12: Building a Car From Scratch and Selling it - The Tom Car Story

12: Building a Car From Scratch and Selling it - The Tom Car Story

David Brim never meant to get into the car manufacturing business. He initially planned to import and sell the Tomcar Australia — an Israeli military vehicle — in Australia, but as things snowballed h...

11 Dec 201446min

11: How to Use Growth Hacking to Rapidly Scale and Grow Your Business with Bronson Taylor from Growthhacker.tv

11: How to Use Growth Hacking to Rapidly Scale and Grow Your Business with Bronson Taylor from Growthhacker.tv

Growth Hacker TV launched on May 1st of last year and has taken the entrepreneurial world by storm. Co-founder Bronson Taylor has suddenly provided a place where experts on startup growth reveal their...

10 Dec 201438min

10: Creating a Social Movement & Doing Work That Truly Matters with Dan Flynn - The Thankyou Group Story

10: Creating a Social Movement & Doing Work That Truly Matters with Dan Flynn - The Thankyou Group Story

Nine hundred million people around the world do not have access to safe drinking water. Globally, consumers spend $60 billion on bottled water each year. In the face of these stark mathematics, most m...

8 Dec 201443min

09: Leading a Billion Dollar Company (SurveyMonkey) to Success - Entrepreneurship 101 with Dave Goldberg

09: Leading a Billion Dollar Company (SurveyMonkey) to Success - Entrepreneurship 101 with Dave Goldberg

Obstacles, opportunities, and the ability to operate amid them: that's the business of business. Dave Goldberg knows. He does it every day. After post-college stints in management consulting and the m...

7 Dec 201437min

08: The Making of a Young Millionaire - The Neil Patel Story on marketing, content , startups and musings of a successful entrepreneur

08: The Making of a Young Millionaire - The Neil Patel Story on marketing, content , startups and musings of a successful entrepreneur

Neil Patel is the cofounder of two well-known and highly successful analytics companies: Crazy Egg and KISSmetrics. He is based in Seattle, Washington and wears many hats including that of an entrepre...

4 Dec 201436min

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