227: From a $20M Business to Starting Over With a New Vision, with Erika Geraerts of Fluff

227: From a $20M Business to Starting Over With a New Vision, with Erika Geraerts of Fluff

Frank Body co-founder Erika Geraerts left her $20 million coffee scrub company to invent a new category within the beauty industry. She's now on a mission to empower young girls everywhere to feel more comfortable with themselves. According to this forward-thinking founder, the world has enough makeup products, and what the industry really needs is better products with better brand messages. Geraerts thinks makeup should be fun, not a necessity or a chore, which is one reason she called her company Fluff. But there's nothing frivolous about her approach to business. Geraerts is filling a void in the cosmetics industry and raising up the self-esteem of women globally in the process. In this compelling video interview, Geraerts reveals why she decided to leave her booming skin care company, and what she sees on the horizon for Fluff. She also talks about her strict manufacturing process, her focus on sustainable products, her unique customer development process, and the distinct way the company creates online content. Key Takeaways How Geraerts chooses manufacturers to create her products The company’s unique customer development process for finding out what types of products solve her customers’ problems Why she won’t be focusing on traditional influencer marketing to promote her products Fluff’s unique website launch strategy and how they work with their customers and freelancers to curate all of their content

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62: The $100 Million Dollar Man, Chris Strode from Invoice2go

62: The $100 Million Dollar Man, Chris Strode from Invoice2go

All the most successful ideas in the world were when entrepreneurs realized that there was something about their current life that they wished could be done a little easier. The only difference betwee...

15 Okt 201540min

61: The Power of Email Marketing Automation & Why You're Missing Out Big Time if You Don't Have it in Your Business with Micah Mitchell

61: The Power of Email Marketing Automation & Why You're Missing Out Big Time if You Don't Have it in Your Business with Micah Mitchell

Today's episode is a little different than most, but as always it is one not to be missed.   If you've ever wondered how to harness the power of Email Marketing, this one will not only be an massive e...

7 Okt 201552min

60: How to Become Financially Free with Tony Robbins

60: How to Become Financially Free with Tony Robbins

Tony Robbins talks fast. Conversing with him is like riding Space Mountain: You get in, you hang on, and before you know it, it’s over and you’re left feeling bewildered, slightly euphoric, and wantin...

30 Sep 201549min

59: How to Create an EPIC Physical Product (PAX) which is sold over 500,000+ times with James Monsees

59: How to Create an EPIC Physical Product (PAX) which is sold over 500,000+ times with James Monsees

PAX Labs is changing the way we look at smoking. The beautiful elegance of the product is restoring luxury to the vaping world. But, developing a product that essentially sold itself for the first two...

23 Sep 201544min

58: 1 Billion YouTube Views & Counting With Michelle Phan

58: 1 Billion YouTube Views & Counting With Michelle Phan

Michelle Phan wears many hats. Or more perhaps more aptly; lipstick hues.  YouTube pioneer, mega brand boardroom heavyweight, company founder, creative director, global beauty queen.  Phan has makeup ...

15 Sep 201525min

57: How to Make Your App go Viral with Rameet Chawla

57: How to Make Your App go Viral with Rameet Chawla

Founder of Fueled and the Fueled Collective, Rameet Chawla, explains what it takes to consistently build the finest mobile apps, defines the Viral Coefficient and reveals how his need to be creative a...

10 Sep 201539min

56: The Foundr Incubator (Business Breakdown) with Derric Haynie & Mathew Michalewicz

56: The Foundr Incubator (Business Breakdown) with Derric Haynie & Mathew Michalewicz

A couple of months ago we sent an invitation to all the readers of our weekly newsletter. We asked if there was anyone who would like to have a one-on-one with tried and true entrepreneurial professio...

2 Sep 20151h 43min

55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

In the 1990s, the FUBU brand was everywhere, including on the backs of A-List celebrities like Will Smith, Janet Jackson, and LL Cool J. Like most trends, it seemed to come out of nowhere. But in the ...

25 Aug 201526min

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