216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

“Ninety-eight percent of landing pages are just plain bad.” This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would know. As co-founder of the landing page software builder, which pulls in $20 million in annual revenue, Gardner confidently claims he has seen more landing pages than anyone on the planet—nearly 100,000 to be exact. These days, he's leveraging his immense knowledge on the topic to help businesses drive more leads and revenue, through Unbounce and as a speaker. In this interview, learn about the history of Unbounce, Gardner’s top tips for becoming a better marketer, and his golden advice on how to create a landing page that gets his seal of approval. ATTENTION: We are excited to announce that Oli has partnered with the Foundr School of Entrepreneurship to teach a powerful course, Landing Page Formula. If you want to learn the principles of conversion-center design and get a step-by-step blueprint on how to construct a high-converting landing page (templates included), Oli reveals his proven framework in this in-depth course. We only offer open enrollment a couple of times a year, for a limited time. Get on the FREE VIP waitlist here to be one of the first we notify when we open. Key Takeaways The history of Unbounce and how the company rose to prominence How to make a landing page that impresses Oli Gardner Gardner’s top three tips to becoming a better marketer

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344: How Colin Darretta Built A 1m Person Mailing List In 1 Year

344: How Colin Darretta Built A 1m Person Mailing List In 1 Year

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343: How To Find The Next Big Business Idea with Nextdoor Co-Founder Sarah Leary

343: How To Find The Next Big Business Idea with Nextdoor Co-Founder Sarah Leary

For Sarah Leary, entrepreneurship has always been in her blood. Growing up in a household of small-business owners including her grandmother who was also an entrepreneur, she knew she would eventually...

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342: How Alli Webb Turned Drybar Into A $100m Empire

342: How Alli Webb Turned Drybar Into A $100m Empire

When Alli Webb founded Drybar in 2010, it started as one small salon in Brentwood, California that was designed to do one thing and do it well: blowouts.  Today, her brand has grown to over150 stores ...

26 Jan 202152min

341: Pushing Your Limits with Mental Toughness King and Spartan CEO Joe De Sena

341: Pushing Your Limits with Mental Toughness King and Spartan CEO Joe De Sena

If you want to start a business, you sure as hell better be made of the right stuff. Because Joe De Sena is here to tell you that in business, “anything that can go wrong, will go wrong”, and you need...

19 Jan 202137min

340: How Gabi Lewis dominated a $40 billion industry

340: How Gabi Lewis dominated a $40 billion industry

Gabi Lewis, Co-Founder, The Magic Spoon In this yummy episode, Gabi Lewis, Co-Founder of The Magic Spoon, sits down with Nathan Chan to discuss his journey from founding the revolutionary EXO protein ...

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339: How GT Dave Started A $1Billion Kombucha Empire From His Bedroom

339: How GT Dave Started A $1Billion Kombucha Empire From His Bedroom

In this interview, Nathan Chan sits down with GT Dave, Founder and CEO of GT's Living Foods. GT discusses how he built a $1B empire from his bedroom and his journey of being the first seller of Kombuc...

5 Jan 202151min

338: Foundr BEST OF 2020

338: Foundr BEST OF 2020

In this epic roundup episode, we took our favorite moments from every interview this year and combined them to create our most jam-packed episode yet: Foundr Best of 2020! That’s right, in this very s...

30 Dec 20201h

337: What A Future Billion Dollar Business Looks Like: With Google’s Lead Investor, David Lawee

337: What A Future Billion Dollar Business Looks Like: With Google’s Lead Investor, David Lawee

Ever wondered what traits and characteristics Google looks for in a founder? Wonder no more, because in this interview, Nathan Chan sits down with CapitalG Founder, David Lawee, to discuss the journey...

15 Dec 202042min

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