216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

“Ninety-eight percent of landing pages are just plain bad.” This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would know. As co-founder of the landing page software builder, which pulls in $20 million in annual revenue, Gardner confidently claims he has seen more landing pages than anyone on the planet—nearly 100,000 to be exact. These days, he's leveraging his immense knowledge on the topic to help businesses drive more leads and revenue, through Unbounce and as a speaker. In this interview, learn about the history of Unbounce, Gardner’s top tips for becoming a better marketer, and his golden advice on how to create a landing page that gets his seal of approval. ATTENTION: We are excited to announce that Oli has partnered with the Foundr School of Entrepreneurship to teach a powerful course, Landing Page Formula. If you want to learn the principles of conversion-center design and get a step-by-step blueprint on how to construct a high-converting landing page (templates included), Oli reveals his proven framework in this in-depth course. We only offer open enrollment a couple of times a year, for a limited time. Get on the FREE VIP waitlist here to be one of the first we notify when we open. Key Takeaways The history of Unbounce and how the company rose to prominence How to make a landing page that impresses Oli Gardner Gardner’s top three tips to becoming a better marketer

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304: Alex Osterwalder On Why Products, Technology, And Price Aren’t Enough To Keep Your Company Competitive

304: Alex Osterwalder On Why Products, Technology, And Price Aren’t Enough To Keep Your Company Competitive

Alex Osterwalder is primarily known for developing the Business Model Canvas, a template that helps startups develop and document new or existing business models. In this interview, Osterwalder shares...

19 Maj 20201h 1min

303: Ballsy’s Adam Hendle Talks Community Engagement, Customer Acquisition, And Leaning Into The Pandemic

303: Ballsy’s Adam Hendle Talks Community Engagement, Customer Acquisition, And Leaning Into The Pandemic

Adam Hendle’s company, Ballsy, is eye-catching and humorous, which are some of the most defining characteristics of the brand. But that doesn’t mean he doesn’t take his business seriously. On the cont...

12 Maj 202053min

302: Serial Ecommerce Entrepreneur Rory Boyle On How He Survived (And Thrived) During The Pandemic

302: Serial Ecommerce Entrepreneur Rory Boyle On How He Survived (And Thrived) During The Pandemic

All three of Rory Boyle’s ecommerce businesses were negatively impacted by Covid-19. But thanks to his strategic—and insanely fast—pivot, two of his companies are now making double the revenue they we...

11 Maj 202057min

301: 8-Figure Ecommerce Founder Reveals His Best Insights For Ecommerce Entrepreneurs Struggling Through Covid-19

301: 8-Figure Ecommerce Founder Reveals His Best Insights For Ecommerce Entrepreneurs Struggling Through Covid-19

Today, we’re excited to share another valuable interview to help you overcome business challenges during the Covid-19 pandemic. We had the opportunity to pick the brain of Ashwin Sokke, the founder of...

5 Maj 202055min

300: [Special 300th Episode] Rich20Something’s Daniel DiPiazza And Foundr’s Nathan Chan Dive Deep Into the World of Instagram

300: [Special 300th Episode] Rich20Something’s Daniel DiPiazza And Foundr’s Nathan Chan Dive Deep Into the World of Instagram

The latest installment of the Foundr podcast is a landmark—our 300th episode! So to mark the occasion, we’ve got something a little different for you today. Daniel DiPiazza, the founder of Rich20Somet...

29 Apr 20201h 10min

299: From $0 To $20M In 2 Years: How Happy Skin Co. Founder Dylan Mullan Went Viral

299: From $0 To $20M In 2 Years: How Happy Skin Co. Founder Dylan Mullan Went Viral

Dylan Mullan took an extremely unconventional path to entrepreneurship. While he was in school, Mullan was convinced he wanted to be a lawyer, until he started taking classes at university and realize...

21 Apr 202055min

298: Serial Entrepreneur Josh Snow’s Approach to Influencers, Recurring Revenue, and Paid Ads During a Pandemic

298: Serial Entrepreneur Josh Snow’s Approach to Influencers, Recurring Revenue, and Paid Ads During a Pandemic

Josh Snow always finds ways to thrive in difficult situations. Growing up, his family didn’t have a lot of money, and he wanted to help them cover basic expenses. So Snow taught himself how to create ...

15 Apr 20201h 16min

297: Steve Blank’s 3-Step Process to Help Businesses Cope With COVID-19

297: Steve Blank’s 3-Step Process to Help Businesses Cope With COVID-19

Steve Blank is a legend in Silicon Valley. In addition to launching eight startups in 21 years, he’s also a well-known author and educator at Stanford University, Columbia University, and the UC Berke...

7 Apr 202057min

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