215: Navigating the Unpredictable Journey From Failure to Triumph, With Stuart McKeown, Co-Founder of Gleam

215: Navigating the Unpredictable Journey From Failure to Triumph, With Stuart McKeown, Co-Founder of Gleam

Stuart McKeown started his entrepreneurial career as a college dropout, had a short-lived stint as a DJ, and then lost thousands of dollars on his first startup attempt. But he's nothing if not persistent. McKeown is now a growth marketing and list-building master and the co-founder of Gleam.io, a growth-focused platform used by more than 20,000 brands a month. The secret to McKeown’s success? He never believed failure was something to be feared, but rather a means to gather the information he needed to grow. In this interview, learn how McKeown overcame his setbacks to build a powerful platform and brand, how he establishes work/life balance for himself and his employees, and his top four tips for running a viral competition. McKeown may not have become a world famous DJ, but by staying true to himself and striking out fearlessly despite unforeseen obstacles, he has built a brand to be proud of—a gleaming beacon of success. ATTENTION: We are also excited to announce that Stuart has partnered with Foundr to teach an epic course, List-Building Mastery. If you want a step-by-step strategy on how to explode your email list from scratch, get your first 10,000+ subscribers, and scale to 60,000 and more, Stuart reveals all of his proven strategies in this in-depth, tactical course. We only open enrollment a couple of times a year for a limited time. Get on the FREE VIP waitlist here to be one of the first we notify when we open. Key Takeaways: Four tips for running a viral competition Why building a product that relies on someone else’s infrastructure can spell disaster McKeown’s low-key and casual philosophy on work/life balance How and why failure is necessary for success

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119: How Who Gives a Crap Raised $66,000 by Sitting on a Toilet (Crowdfunding Series Part 4)

119: How Who Gives a Crap Raised $66,000 by Sitting on a Toilet (Crowdfunding Series Part 4)

Simon Griffiths sat down for what he believed in and, it turned out, parking it on a toilet was an epic marketing win for a good cause. Griffiths and the team behind Who Gives a Crap toilet paper empl...

24 Nov 201625min

118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

The Canary team didn’t start their company with crowdfunding. In fact, they had been working on the idea for roughly a year before turning to Indiegogo. “We decided that crowdfunding would be a great ...

17 Nov 201653min

117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

A team of doctors and engineers wanted a safer alternative to Q-Tips, so they created it. By understanding where potential users were coming from and staying on point with the idea that their product ...

9 Nov 201631min

116: How Eskil Nordhaug Raised $123,000 to Change Mobile Video (Crowdfunding Series Part 1)

116: How Eskil Nordhaug Raised $123,000 to Change Mobile Video (Crowdfunding Series Part 1)

The problem Eskil Nordhaug wanted to solve for people was simple. Videos taken with smartphones or small cameras are notoriously shaky. So he simply looked at the needs. He asked himself what it would...

2 Nov 201647min

115: How to Build a Millennial Brand with 10M Monthly Visitors with Derek Flanzraich from greatist.com

115: How to Build a Millennial Brand with 10M Monthly Visitors with Derek Flanzraich from greatist.com

There's a common thread in a lot of entrepreneurs' stories: They were facing a problem, couldn't find the solution they were looking for, so went ahead and built it themselves. That's exactly what Der...

26 Okt 201659min

114: What it Takes to Build America's Largest Wine Brand (Barefoot Wine) with Michael Houlihan & Bonnie Harvey

114: What it Takes to Build America's Largest Wine Brand (Barefoot Wine) with Michael Houlihan & Bonnie Harvey

When you think about wine, you most likely imagine stern-faced sommeliers, or parties where tuxedos and hors d'oeuvres on silver platters are the norm. Michael Houlihan and Bonnie Harvey do not fit th...

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113: Learn How to Build the Largest Car Company in The World with Robin Chase of Zipcar

113: Learn How to Build the Largest Car Company in The World with Robin Chase of Zipcar

When Zipcar first started it was nothing more than a green Volkswagen beetle named "Betsy." It was parked outside of Robin Chase's house and the key was hidden underneath a pillow on her porch. Inside...

12 Okt 201635min

112: The Crazy Origin Story of Couchsurfing.com with Casey Fenton

112: The Crazy Origin Story of Couchsurfing.com with Casey Fenton

Casey Fenton, like many of us in our 20s, wasn't entirely sure where he would go in life. Growing up in a small town in Maine, he started to think about this entire world that existed beyond the borde...

5 Okt 201648min

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