211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

Kathryn Finney started her first business at age nine, selling friendship bracelets to her older brother’s friends. She’s a Yale graduate and started and exited multiple media companies, including her groundbreaking The Budget Fashionista. Even with her resume of accolades, Finney faced prejudice in the startup world just because of her gender and race. So in 2020, she used her two decades of entrepreneurship experience to start Genius Guild. This venture fund invests in black entrepreneurs building scalable businesses that serve black communities and beyond. Finney is also the author of the Wall Street Journal bestseller Build the Damn Thing: How to Build a Successful Company When You’re Not a Rich White Guy. In addition, she was the first black woman business author at Portfolio/Penguin Books. Listen to Nathan and Kathryn discuss:  Making $75 per week selling bracelets as a 9-year-old What her rugby career taught her about building teams Building and exiting her fashion blog during web 1.0  How digitalundivided served as the MVP of Genius Guild How the pandemic and George Floyd’s death led to Genius Guild What she looks for in potential founders Building your own rules of entrepreneurship How to go through periods of adversity And much more advice for founders… This episode is powered by 99designs by Vista, a global creative platform that makes it easy for you to work with professional freelance designers from around the world.  Together with 99designs, we’re offering you a $30 discount on your first design contest. Head to 99designs.com/foundr to learn more or get started on your project today.  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

10 Mars 202343min

Jess Hatzis is the co-founder of frank body, the world's leading coffee-based skincare company, and ad agency Willow & Blake. In 10 years, Jess has built frank body from “that brand on Instagram” to a global beauty brand with over 6 million customers. Learn the origins of the #frankeffect brand voice, starting a business with friends, and shifting from ecommerce to retail. Listen to Nathan and Jess discuss:  Quitting her job and starting Willow & Blake with her best friend Starting frank body as a case study Creating the first-person #frankeffect brand voice Does influencer marketing still work? The challenge of adapting to TikTok  Mixing business and friendships When Ariana Grande copied them Moving from the “Instagram brand” stereotype  Advice for working founder moms  Copywriting fundamentals And much more beauty business advice… This episode is powered by 99designs by Vista, a global creative platform that makes it easy for you to work with professional freelance designers from around the world.  Together with 99designs, we’re offering you a $30 discount on your first design contest. Head to 99designs.com/foundr to learn more or get started on your project today.  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

3 Mars 20231h

Brian Littlefield is the co-founder and chief product officer of JOCKO FUEL, which creates nutritional supplements and beverages in partnership with retired Navy SEAL Jocko Willink. Littlefield and his business partner first met Jocko through their business, Origin US, which was planning to launch a line of health supplements. Jocko wanted in. Learn how Littlefield led the product development process and created a standout supplement business around Willink’s powerful personal brand.  Listen to Nathan and Brian discuss: How obesity changed his life His first impressions of Jocko Willink  How to make business partnerships work Building a business around a personal brand Dealing with the crazy growth of Jacko Fuel  How to advertise health supplements  Why you shouldn’t put value in follower count  Why he embraced the “mad scientist” label Skills from jiu-jitsu that translates to business How to develop a strong mentality And much more product development advice…  This episode is powered by 99designs by Vista, a global creative platform that makes it easy for you to work with professional freelance designers from around the world.  Together with 99designs, we’re offering you a $30 discount on your first design contest. Head to 99designs.com/foundr to learn more or get started on your project today.  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

24 Feb 202350min

Suneera Madhani is the CEO and founder of the all-in-platform transaction platform Stax. She’s listed on Fortune’s prestigious 40 Under 40 list, a recipient of EY’s Entrepreneur of the Year award, and host of CEO School, a top 25 entrepreneur podcast with a 300,000 female-listener community. Last year, Stax became a unicorn startup with a billion-dollar valuation. But for Madhani, it’s not about milestones–it’s the journey. Learn about her incredible journey from the daughter of immigrants to a CEO breaking barriers in a male-dominated fintech startup industry.  Listen to Nathan and Suneera discuss: Her upbringing with entrepreneurial immigrant parents  What she learned from working at her family businesses  Her subscription pitch getting rejected by her bosses  Starting a business with family and friend's capital  Proving out a hypothesis with a scrappy MVP Fundraising in a male-dominated fintech community  Her “3 minds” for decision making  Mentorship and building a trusted team  Starting her podcast and supporting female founders And much more fintech and startup advice… This episode is powered by 99designs by Vista, a global creative platform that makes it easy for you to work with professional freelance designers from around the world.  Together with 99designs, we’re offering you a $30 discount on your first design contest. Head to 99designs.com/foundr to learn more or get started on your project today.  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

17 Feb 202355min

Is advertising spending sucking your business dry? Ronnie Teja knows the feeling. He is a self-taught digital marketer, entrepreneur, and founder of Branzio watches. In 2018, Teja lost $2 million because of a freeze on his advertising accounts. So, he quickly learned to divest his business and developed an organic SEO framework that, within 2 years, boosted website visitors from zero to 2 million per month.  Listen to Nathan and Ronnie discuss:  From picking blueberries to the managing ad campaigns The unexpected journey of starting Branzio watches When PayPal banned his accounts The 30-30-30 divestment strategy  Demystifying SEO for ecommerce  Why SEO strategy isn’t instant gratification  Why Reddit is a secret SEO tool Direct-response vs. brand marketing The importance of first-party data Burnout and imposter syndrome And much more SEO strategies… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

10 Feb 202346min

Leadership doesn’t have to be complicated. Garie Dooley has over 15 years of experience helping founders and business leaders build phenomenal teams. After a career in education and corporate leadership, Garie discovered his passion for creating environments with high levels of trust and clarity of purpose that deliver sustainable success. He’s worked with Amazon, Redcape, Cricket NSW, AFL clubs, Foxtel, Johnson and Johnson, and our team at foundr. So if you’re looking for strategies to move your business from surviving to thriving, this episode is for you.  Listen to Nathan and Garie discuss:  The early days of his career leading business teams Working with sporting teams and corporations   Are great leaders naturally born?  Where to start if you want to become a leader What a phenomenal team looks like Winning deep, not shallow  How to build a high sense of trust  Identifying talent internally and externally Thinking differently about difficult conversations And much more leadership advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

3 Feb 202350min

Aaron DeBevoise used to count YouTube views by hand. Now he’s helping creators like Mr. Beast, Dude Perfect, and Jordan Matter have the financial freedom to grow their businesses. After a disappointing start to his career in investment banking, DeBevoise launched the programming brand Machinima during the early days of YouTube. In 8 years, he grew Machinima into one of the most successful gamer channels on the platform. But he saw an opportunity to help creators become enterprises, so in 2019, he created Spotter, Inc. to provide capital and knowledge to creators so they can change the world. Spotter tailors investments to meet the unique needs of each creator they partner with, giving them the freedom to create without compromise.  Listen to Nathan and Aaron discuss: The “starving artist” days of early YouTube The danger of doing too many things  Why YouTube creators need capital at scale Getting Spotter off the ground The investment model of Spotter The challenge of creating a new category Bringing together Mr. Beast and Dude Perfect How to become a full-time YouTube creator And much more YouTube creator advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

27 Jan 202356min

Meet the business behind the name. In 2009, Simon Sinek gave a TED Talk that has since become one of the most-watched videos of all time on TED.com, with 37 million plus views. His talk spurred NY Times best-selling books, speaking engagements, consulting gigs with globally-recognized brands, a podcast, a publishing arm, and viral quotes shared across social media. And it all started with the question–why?  Listen to Nathan and Simon discuss: What he learned from growing up internationally  Why he fell out of love with his first business Finding his why concept and sharing it with others How his time with military leaders inspired Leaders Eat Last Why there’s no such thing as “winning business” Why optimism Building a business around a personal brand What’s the most important thing for an entrepreneur  And much more advice on purpose… To learn more about Sinek’s principles, check out his books, or visit simonsinek.com. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

20 Jan 202344min