211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

While he always had a passion for entrepreneurship, Shane Snow started his career as a freelance journalist, and during that time noticed how many of his peers were struggling to market themselves and find work. This frustration fueled his desire to develop the global content marketing platform, Contently. Contently is a unified content marketing solution for the world’s biggest enterprise brands, and it’s also a tremendous source of income for creative freelancers. By Snow’s best estimates, Contently has paid out more than $46 million (and counting) to freelancers around the globe. As successful as his time at Contently has been, Snow never stopped being a writer at heart, and now he's back at it. He recently hired a CMO for Contently and became “founder-at-large,” relieving himself of the day-to-day management and freeing up his time to reunite with his first career love. Today, you can find Snow promoting his soon-to-be-published book, Dream Teams, and otherwise sharing his expertise on team building and storytelling for founders. In this interview, Snow shares his journey to the top of the entrepreneurial mountain and back home again, along with his best advice learned from a seven-year reign at Contently. Key Takeaways The two realizations Snow had that sparked the idea for Contently How Snow transitioned out of his role as founder and returned back to his former love of journalism Snow's counterintuitive advice on team building and how it relates to innovation One of the most important things we can do as leaders and team members to build relationships Key Resources From Our Interview With Shane Snow Find out more about Shane Snow here Follow Shane on Twitter Learn more about Contently

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223: How WPBeginner’s Syed Balkhi Rocketed to Success, Aiding Millions of Wordpress Users

223: How WPBeginner’s Syed Balkhi Rocketed to Success, Aiding Millions of Wordpress Users

New to the US from Pakistan, Syed Balkhi was a lonely and isolated 12-year-old. Unable to speak English fluently, he took to communicating with new friends—computers—and quickly found comfort interact...

30 Okt 201846min

222: From Canines to Co-Working: Tobi Skovron’s Journey to Creating Two Revolutionary Products

222: From Canines to Co-Working: Tobi Skovron’s Journey to Creating Two Revolutionary Products

Tobi Skovron, Founder, CreativeCubes.co Dog toilets and co-working spaces? An unlikely pairing. But if you talk to Tobi Skovron, you'll find they have one thing in common—they inspired him to create t...

22 Okt 20181h 2min

221: Zero to $9 Million in 4 years: How Chris Peters & Rob Ward Built Quad Lock From a Kickstarter Campaign

221: Zero to $9 Million in 4 years: How Chris Peters & Rob Ward Built Quad Lock From a Kickstarter Campaign

Welcome to our newest podcast format, video interviews! You can expect more of this format in the coming months. Subscribe to our YouTube channel here to be notified when we publish new videos. Today ...

16 Okt 20181h 6min

220: Building Community as the Foundation for a Successful Content Business, With Carly Zakin & Danielle Weisberg of theSkimm

220: Building Community as the Foundation for a Successful Content Business, With Carly Zakin & Danielle Weisberg of theSkimm

Carly Zakin and Danielle Weisberg started their business as good friends on a couch, with nothing but their laptops and a healthy dose of hustle. Today, their millennial women-focused media company th...

9 Okt 201836min

219: From Bankrupt to Bestseller: How Mike Michalowicz Used His Own Failures to Empower Other Entrepreneurs

219: From Bankrupt to Bestseller: How Mike Michalowicz Used His Own Failures to Empower Other Entrepreneurs

Mike Michalowicz appeared to have everything an entrepreneur could want—big companies and lots of revenue coming in. But things aren’t always as they seem. As Michalowicz was high on fleeting indicato...

2 Okt 201850min

218: Slow Growth and Risk Aversion Wins the Entrepreneurial Race, With Aytekin Tank of JotForm

218: Slow Growth and Risk Aversion Wins the Entrepreneurial Race, With Aytekin Tank of JotForm

“It took me 10 years [to create my own business], because I didn’t have the courage to start. But I still had this belief that one day I would start it.” Fortunately for Aytekin Tank and 3.7 million ...

25 Sep 201852min

217: Mastering the Messy Middle and Finishing Strong, With Scott Belsky of Behance

217: Mastering the Messy Middle and Finishing Strong, With Scott Belsky of Behance

Scott Belsky, Behance founder, investor, and author of the new book The Messy Middle, is a strong believer in putting in the hard work and then finishing strong. His nine-figure exit from Behance is a...

18 Sep 201836min

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

“Ninety-eight percent of landing pages are just plain bad.” This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would ...

11 Sep 201859min

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