210: How to Create a Multimillion-Dollar Software Product the Market Actually Wants, With Crazy Egg’s Hiten Shah

210: How to Create a Multimillion-Dollar Software Product the Market Actually Wants, With Crazy Egg’s Hiten Shah

Hiten Shah has a killer track record when comes to creating software products. He and his co-founders have built several multimillion-dollar releases, including Crazy Egg and KISSmetrics, and many of their features were the first of their kind to hit the industry. It might seem like Shah has stumbled onto a secret formula for software-building success. But to him, it’s simply a matter of creating what his audience wants. Solving a problem is the biggest determinant of a software’s success, and Shah builds this methodology into every new piece he creates. In this informative interview, Shah shares the details behind his process, from planning the software build and ensuring a market fit, to hiring the right people to bring it to life. As an avid mentor and advisor, Shah also answers our own, real world questions about future software builds for Foundr. Listen in and get inspired! Key Takeaways Learn about Shah’s newest software products to hit the market The secret to building a profitable software product (it starts long before the first line of code is written) How to avoid building something nobody wants When to hire internally and when to outsource when building a SaaS product Where most product managers go wrong during development How to prevent your software tool from getting too bloated and overcomplicated Key Resources Sign up for Shah's newsletter here

Avsnitt(572)

570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI

570: Your Toothbrush is GROSS - They Fixed it and Made MILLIONS | SURI

In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy players like Oral-B and Philips. They share: • Why the electric toothbrush was overdue for disruption • The intentional product and packaging design that drove early virality • Their approach to building a mission-led brand without greenwashing • How they scaled operations and manufacturing for a regulated hardware product • The mindset shifts needed to build a physical product business with lean resources • How their background in finance and tech shaped their founder journey If you're building a physical product or a brand that stands for something bigger, this conversation is packed with practical advice and inspiration. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠Click here⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠⁠Click here⁠⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠Click Here⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠Click Here⁠⁠⁠⁠ Connect With SURI Website → ⁠https://trysuri.com⁠ Instagram → ⁠https://www.instagram.com/discoversuri⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Website → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠Click here

27 Juni 59min

569: The Email Expert - How to Get Your Customers Attention

569: The Email Expert - How to Get Your Customers Attention

In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares: • Why most ecommerce founders start email marketing too late • How to convert more website traffic into high-intent subscribers • The 2% of automations that drive 40% of ecommerce revenue • Why segmentation and personalization outperform batch-and-blast emails • Creative SMS tactics that build loyalty—not just conversions • His vision for how AI will transform martech in the next decade Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠Click here⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠Click here⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠Click here⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠Click here⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠Click Here⁠⁠⁠ LinkedIn → ⁠⁠⁠Click here⁠⁠⁠ Connect With Omnisend & Rytis Lauris Rytis Lauris LinkedIn → ⁠Click here⁠⁠⁠⁠ Omnisend Website → ⁠⁠⁠Click here⁠⁠⁠ Omnisend Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠Click here⁠⁠⁠ Website → ⁠⁠⁠Click here⁠⁠⁠ Instagram → ⁠⁠⁠Click here⁠⁠⁠ Facebook → ⁠⁠⁠Click here⁠⁠⁠ Twitter → ⁠⁠⁠Click here⁠⁠⁠ LinkedIn → ⁠⁠⁠Click here⁠⁠⁠ Podcast → ⁠⁠⁠Click here

20 Juni 48min

568: No Experience, No Investors, 5 x Million Dollar Businesses - How Brittney Saunders Did it

568: No Experience, No Investors, 5 x Million Dollar Businesses - How Brittney Saunders Did it

In this episode, Brittney Saunders, founder of FAYT, Staple Swim, Form Active, and OUTDŌ, shares how she went from YouTuber to multi-brand empire builder—running multiple 7-figure businesses with a hands-on, no-agency approach. She shares:• How she transitioned from influencer to real founder with 40+ staff• The power of brick-and-mortar stores in an online world• Why she refuses to use agencies for content or growth• Her real thoughts on product quality, hiring, and customer experience• The viral moment that sparked her love for fashion• How she deals with pressure, burnout, and building a career she loves If you want to grow a product brand, keep full creative control, and build something real - Brittney’s story will fire you up. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠Click here⁠⁠ → Already selling and want to scale? ⁠⁠Click here⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠Click here⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠Click here⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠Click Here⁠⁠ LinkedIn → ⁠⁠Click here⁠⁠ Connect With Brittney Saunders Instagram → ⁠⁠Click here⁠⁠ LinkedIn → Click here⁠⁠⁠ Fayt The Label Site → ⁠⁠Click here⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠Click here⁠⁠ Website → ⁠⁠Click here⁠⁠ Instagram → ⁠⁠Click here⁠⁠ Facebook → ⁠⁠Click here⁠⁠ Twitter → ⁠⁠Click here⁠⁠ LinkedIn → ⁠⁠Click here⁠⁠ Podcast → ⁠⁠Click here

13 Juni 1h 19min

567: The Tiny Challenge Model - The Easiest Way to Get Your First 5 Clients | Richmond Dinh

567: The Tiny Challenge Model - The Easiest Way to Get Your First 5 Clients | Richmond Dinh

What You’ll Learn in This Episode In this episode, Richmond Dinh, founder of the Tiny Challenge model, reveals how he went from nearly going bankrupt to building a 7-figure coaching empire—without a big audience, paid ads, or complex funnels. He shares: • How he rebuilt his life after losing it all in property investing • The one framework that helped him launch 8-for-8 successful online programs • Why you only need a few high-quality clients to make 6 or 7 figures • The simplest way to land your first 5 clients—even if you’re starting from scratch • How to scale a coaching business with integrity, client obsession, and 80%+ profit margins • His mindset shift from flashy metrics to meaningful impact If you’ve ever wanted to launch a course, coaching offer, or digital product—but didn’t know where to start—this episode is packed with tactical wisdom you can implement today. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Richmond Dinh Instagram → ⁠Click here⁠ Tiny Challenge Site → ⁠Click here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

6 Juni 45min

566: From Celebrity Deals to Creator Empire - Maggie Sellers on Building 'Hot Smart Rich'

566: From Celebrity Deals to Creator Empire - Maggie Sellers on Building 'Hot Smart Rich'

In this episode, Maggie Sellers—founder, investor, creator, and force behind Hot Smart Rich—shares how she turned vulnerability, storytelling, and a scrappy content strategy into a multimillion-dollar movement and investing powerhouse. She shares: • The celebrity deal that taught her the power of owning your narrative • How she built Hot Smart Rich from a TikTok idea into a full-blown venture platform • The moment she knew she had a real business (hint: it wasn’t when she went viral) • Her strategy behind raising and deploying over $1.6M via syndicates • Why she passed on buzzy deals like Spritz Margs—and what she looks for instead • The future of DTC, social selling, and creator-led commerce If you’re a modern founder, creator, or investor—or looking to be all three—this episode is a blueprint for building something meaningful and magnetic in today’s world. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Maggie Sellers Instagram → ⁠Click here⁠ Hot Smart Rich→ ⁠Click here⁠ HSR Instagram→ ⁠⁠Click here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

30 Maj 55min

565: From 3rd Grade Teacher to Beauty CEO: How Supergoop! Built a $700M Brand From ZERO! | Holly Thaggard (Best of Foundr) [VIDEO]

565: From 3rd Grade Teacher to Beauty CEO: How Supergoop! Built a $700M Brand From ZERO! | Holly Thaggard (Best of Foundr) [VIDEO]

In this episode, Holly Thaggard, founder of Supergoop!, shares how she redefined the sunscreen category and built a globally recognized $700M brand from the ground up. She shares: • The heartbreaking moment that inspired her SPF obsession • How she created the world’s first chemical sunscreen without oxybenzone • Her failed school program—and why it led to retail success • The crazy story of how she landed in Sephora thanks to Burt’s Bees’ founder • How she brought Maria Sharapova on as an investor • The gritty truth behind long-term brand-building (including selling harp gigs to fund inventory) If you’ve ever dreamed of building a brand from scratch with zero industry experience, this episode is a goldmine of vision, hustle, and heart. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠Click here Connect With Holly Thaggard Holly’s Instagram → ⁠Click here⁠ Supergoop! Website → ⁠Click here⁠ Supergoop! Instagram → ⁠Click here Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

23 Maj 46min

564: From $0 to $100,000 a Day Selling Neckties | Fameez Haroon

564: From $0 to $100,000 a Day Selling Neckties | Fameez Haroon

In this episode, Fameez Haroon, co-founder of OTAA, shares how he and his brother bootstrapped a fashion accessories brand from a Melbourne bedroom to $40M+ in sales—without outside funding. He shares: • How they built OTAA from $2,000 and zero fashion experience • The customer pain point that sparked the brand idea • Their scrappy PR hustle that led to a $4K launch and 400K+ customers • Why investing in branded content (even when everyone said not to) paid off • How they scaled their Facebook Ads to 6-figures/month profitably • The mental game of entrepreneurship—and learning to tolerate pain If you’re struggling with traction, brand-building, or growing on a limited budget—this episode is a masterclass in creativity, resilience, and long-term thinking. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Fameez Haroon & OTAA Fameez Instagram → Click here OTAA Instagram → ⁠Click here⁠ OTAA Website → ⁠Click here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

16 Maj 1h 8min

563: From $500 to 120 Stores - How She Lost It All | Kristina Karlsson

563: From $500 to 120 Stores - How She Lost It All | Kristina Karlsson

In this episode, Kristina Karlsson, founder of Kikki.K and Dream Life, opens up about building a $100M global brand, losing it all, and why she's starting again—this time, on her own terms. She shares: • The wild journey of scaling Kikki.K to 120 stores in 6 countries • How losing her business twice reshaped her view of failure and resilience • Why journaling became her most powerful tool for balance and clarity • The hard lessons from choosing the wrong investors and CEOs • How she’s building Dream Life with more freedom, purpose, and creativity If you’ve ever had to start over—or fear what would happen if you did—this episode will leave you inspired, grounded, and ready to create again. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Kristina Karlsson Instagram → ⁠Click here⁠ Website → ⁠Click here⁠ Dream Life Store → ⁠⁠Click here⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

9 Maj 1h 20min

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