208: How a Charitable Mission and Influencer Marketing Sparked Massive Growth, With Griffin Thall of Pura Vida

208: How a Charitable Mission and Influencer Marketing Sparked Massive Growth, With Griffin Thall of Pura Vida

For Pura Vida co-founders Griffin Thall and Paul Goodman, a chance meeting with two Native jewelry artisans on a beach in Costa Rica sparked an idea that would forever change their lives. They're now running a rapidly growing brand that not only inspires tremendous customer loyalty, but also promotes products that give back in a big way. Pura Vida (which means “pure life” in Spanish) has grown rapidly since its inception, but this isn’t the brand’s most appealing aspect. Customers also love the company, because it has provided sustainable jobs to 350+ jewelry artisans worldwide, and donated more than $1.5 million to charities using proceeds from its products. In this inspiring interview, learn how Pura Vida has leveraged influencer marketing and social media to spread its brand message and create a global movement of loyal customers. Matching creative social strategies with a passionate mission has made this brand a massive success and we are proud to feature them. Way to go Pura Vida! Key Takeaways The company's unique micro-infuencer marketing program that forms the backbone of their promotional marketing campaigns The monthly subscription club that is the fastest-growing part of the business The strategies behind the company’s high customer engagement How Pura Vida creates a culture and lasting experiences that contribute to customer loyalty

Avsnitt(596)

12: Building a Car From Scratch and Selling it - The Tom Car Story

12: Building a Car From Scratch and Selling it - The Tom Car Story

David Brim never meant to get into the car manufacturing business. He initially planned to import and sell the Tomcar Australia — an Israeli military vehicle — in Australia, but as things snowballed h...

11 Dec 201446min

11: How to Use Growth Hacking to Rapidly Scale and Grow Your Business with Bronson Taylor from Growthhacker.tv

11: How to Use Growth Hacking to Rapidly Scale and Grow Your Business with Bronson Taylor from Growthhacker.tv

Growth Hacker TV launched on May 1st of last year and has taken the entrepreneurial world by storm. Co-founder Bronson Taylor has suddenly provided a place where experts on startup growth reveal their...

10 Dec 201438min

10: Creating a Social Movement & Doing Work That Truly Matters with Dan Flynn - The Thankyou Group Story

10: Creating a Social Movement & Doing Work That Truly Matters with Dan Flynn - The Thankyou Group Story

Nine hundred million people around the world do not have access to safe drinking water. Globally, consumers spend $60 billion on bottled water each year. In the face of these stark mathematics, most m...

8 Dec 201443min

09: Leading a Billion Dollar Company (SurveyMonkey) to Success - Entrepreneurship 101 with Dave Goldberg

09: Leading a Billion Dollar Company (SurveyMonkey) to Success - Entrepreneurship 101 with Dave Goldberg

Obstacles, opportunities, and the ability to operate amid them: that's the business of business. Dave Goldberg knows. He does it every day. After post-college stints in management consulting and the m...

7 Dec 201437min

08: The Making of a Young Millionaire - The Neil Patel Story on marketing, content , startups and musings of a successful entrepreneur

08: The Making of a Young Millionaire - The Neil Patel Story on marketing, content , startups and musings of a successful entrepreneur

Neil Patel is the cofounder of two well-known and highly successful analytics companies: Crazy Egg and KISSmetrics. He is based in Seattle, Washington and wears many hats including that of an entrepre...

4 Dec 201436min

07: Reverse gears - Yaro Starak Interviews Nathan on the Story behind Foundr and creating a successful media startup

07: Reverse gears - Yaro Starak Interviews Nathan on the Story behind Foundr and creating a successful media startup

In this episode of the Foundr Podcast gears are reversed and Nathan invites his good friend Yaro Starak to interview him for the show.   Yaro Starak is an entrepreneur, blogger and internet marketer f...

3 Dec 201443min

06: The Productivity Master Ari Miesel - Learn the latest tools, tricks and hacks from a productivity guru

06: The Productivity Master Ari Miesel - Learn the latest tools, tricks and hacks from a productivity guru

Well before sunrise each day, Ari Meisel wakes up.   The 30-year-old serial entrepreneur, husband, and father rises at 5:30 each morning to get started on the day's work. Along with business and blogg...

2 Dec 201441min

05: The Life of Chris Guillebeau - Visiting Every Country in the World While Building a Startup with $100, a High Traffic Blog, and Making a Difference

05: The Life of Chris Guillebeau - Visiting Every Country in the World While Building a Startup with $100, a High Traffic Blog, and Making a Difference

“Writer. Traveler. Fighter of the status-quo.” This is how Chris Guillebeau describes himself on his website. Besides that, he is also a practical and logical guy. He couldn’t have otherwise accomplis...

1 Dec 201433min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
avanzapodden
uppgang-och-fall
rss-dagen-med-di
fill-or-kill
lastbilspodden
rss-inga-dumma-fragor-om-pengar
rss-den-nya-ekonomin
bathina-en-podcast
dynastin
rss-kort-lang-analyspodden-fran-di
svd-tech-brief
bilar-med-sladd
24fragor
market-makers