196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

Dan Siroker has always believed in the power of data and experimentation. A former project manager at Google and director of analytics under President Barack Obama, Siroker believes that experimentation should be one of the highest-order cultural values of an organization. To that end, Siroker co-founded Optimizely, a globally adopted software tool that enables businesses to experiment and fine-tune their businesses based on data. From product development to front-end conversions, Siroker believes that a culture of experimentation should start from the top and trickle to the bottom, fueling growth on a large scale. Otherwise, organizations that are too afraid of risk and intolerant of failure end up undermining their ability to innovate. In this interview, Siroker shares his strong belief in the power of experimentation, and how startups can use data to their advantage, now more than ever. He also shares one of the biggest lessons he's learned in his entrepreneurial career, and how he is building a 100-year legacy with his company.

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540: In Retrospect - They Made $1 BILLION Selling Toothpaste | HiSmile

540: In Retrospect - They Made $1 BILLION Selling Toothpaste | HiSmile

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539: How to Build a Million Dollar Beauty Brand | Alicia Scott [VIDEO]

539: How to Build a Million Dollar Beauty Brand | Alicia Scott [VIDEO]

In this episode, Alicia Scott, founder of Range Beauty, shares her journey from fashion professional to beauty entrepreneur. Alicia reveals how her own skin struggles led to the creation of a brand fo...

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538: He Built a $2.9B Home Fitness Empire | Carl Daikeler [VIDEO]

538: He Built a $2.9B Home Fitness Empire | Carl Daikeler [VIDEO]

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537: He Made $3.6B Selling Fitness Trackers | WHOOP founder Will Ahmed [VIDEO]

537: He Made $3.6B Selling Fitness Trackers | WHOOP founder Will Ahmed [VIDEO]

In this episode, Will Ahmed, founder and CEO of WHOOP, takes us through his journey from a collegiate athlete struggling with overtraining to building one of the most advanced wearable brands in the w...

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536: He Made $450M Selling TV's for $0.01 | Ruslan Kogan [VIDEO]

536: He Made $450M Selling TV's for $0.01 | Ruslan Kogan [VIDEO]

In this episode, Ruslan Kogan, founder and CEO of Kogan.com, dives into his journey from selling electronics out of his parents’ garage to building one of Australia’s most successful e-commerce brands...

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535: How a Former Lawyer Built a $450M Global Travel Brand | Adam Schwab [VIDEO]

535: How a Former Lawyer Built a $450M Global Travel Brand | Adam Schwab [VIDEO]

In this episode, Adam Schwab, founder and CEO of Luxury Escapes, shares his entrepreneurial journey from humble beginnings to creating one of the leading travel brands in the world. Adam reflects on t...

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534: In Retrospect - The Netflix Story With Marc Randolph

534: In Retrospect - The Netflix Story With Marc Randolph

We're diving back into another episode from the Foundr Archives to revisit my interview with Marc Randolph, co-founder of Netflix. It’s every entrepreneur’s dream: create a product that is so disrupt...

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533: How Hyperice Went From $0 to $700M Revolutionising Sports Recovery [VIDEO]

533: How Hyperice Went From $0 to $700M Revolutionising Sports Recovery [VIDEO]

In this episode, Anthony Katz, founder of Hyperice, shares his incredible journey from being a high school teacher with a passion for sports to building a global recovery brand used by some of the wor...

11 Okt 202449min

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