196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

Dan Siroker has always believed in the power of data and experimentation. A former project manager at Google and director of analytics under President Barack Obama, Siroker believes that experimentation should be one of the highest-order cultural values of an organization. To that end, Siroker co-founded Optimizely, a globally adopted software tool that enables businesses to experiment and fine-tune their businesses based on data. From product development to front-end conversions, Siroker believes that a culture of experimentation should start from the top and trickle to the bottom, fueling growth on a large scale. Otherwise, organizations that are too afraid of risk and intolerant of failure end up undermining their ability to innovate. In this interview, Siroker shares his strong belief in the power of experimentation, and how startups can use data to their advantage, now more than ever. He also shares one of the biggest lessons he's learned in his entrepreneurial career, and how he is building a 100-year legacy with his company.

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451: Burnout, Scaling, and Going Global: Nathan Chan on Foundr's 10-Year Anniversary

451: Burnout, Scaling, and Going Global: Nathan Chan on Foundr's 10-Year Anniversary

Ten years ago, Nathan Chan started Foundr Magazine to discover what it takes to build a successful business. A decade on, he’s learned the sacrifice, victories, and obstacles that it takes to create a...

17 Mars 202356min

450: Write Your Own Rules with Kathryn Finney of Genius Guild

450: Write Your Own Rules with Kathryn Finney of Genius Guild

Kathryn Finney started her first business at age nine, selling friendship bracelets to her older brother’s friends. She’s a Yale graduate and started and exited multiple media companies, including her...

10 Mars 202343min

449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body

449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body

Jess Hatzis is the co-founder of frank body, the world's leading coffee-based skincare company, and ad agency Willow & Blake. In 10 years, Jess has built frank body from “that brand on Instagram” to a...

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448: Create a Brand People Can Trust with Brian Littlefield of JOCKO FUEL

448: Create a Brand People Can Trust with Brian Littlefield of JOCKO FUEL

Brian Littlefield is the co-founder and chief product officer of JOCKO FUEL, which creates nutritional supplements and beverages in partnership with retired Navy SEAL Jocko Willink. Littlefield and hi...

24 Feb 202350min

447: How Suneera Madhani Trusted Her Intuition and Built Stax into a Unicorn Startup

447: How Suneera Madhani Trusted Her Intuition and Built Stax into a Unicorn Startup

Suneera Madhani is the CEO and founder of the all-in-platform transaction platform Stax. She’s listed on Fortune’s prestigious 40 Under 40 list, a recipient of EY’s Entrepreneur of the Year award, and...

17 Feb 202355min

446: How to Use SEO for Ecommerce with Ronnie Teja of Branzio

446: How to Use SEO for Ecommerce with Ronnie Teja of Branzio

Is advertising spending sucking your business dry? Ronnie Teja knows the feeling. He is a self-taught digital marketer, entrepreneur, and founder of Branzio watches. In 2018, Teja lost $2 million beca...

10 Feb 202346min

445: How to Build a Phenomenal Team with Garie Dooley

445: How to Build a Phenomenal Team with Garie Dooley

Leadership doesn’t have to be complicated. Garie Dooley has over 15 years of experience helping founders and business leaders build phenomenal teams. After a career in education and corporate leadersh...

3 Feb 202350min

444: How to Become a Full-Time YouTube Creator with Aaron DeBevoise of Spotter, Inc.

444: How to Become a Full-Time YouTube Creator with Aaron DeBevoise of Spotter, Inc.

Aaron DeBevoise used to count YouTube views by hand. Now he’s helping creators like Mr. Beast, Dude Perfect, and Jordan Matter have the financial freedom to grow their businesses. After a disappointin...

27 Jan 202356min

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