196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

Dan Siroker has always believed in the power of data and experimentation. A former project manager at Google and director of analytics under President Barack Obama, Siroker believes that experimentation should be one of the highest-order cultural values of an organization. To that end, Siroker co-founded Optimizely, a globally adopted software tool that enables businesses to experiment and fine-tune their businesses based on data. From product development to front-end conversions, Siroker believes that a culture of experimentation should start from the top and trickle to the bottom, fueling growth on a large scale. Otherwise, organizations that are too afraid of risk and intolerant of failure end up undermining their ability to innovate. In this interview, Siroker shares his strong belief in the power of experimentation, and how startups can use data to their advantage, now more than ever. He also shares one of the biggest lessons he's learned in his entrepreneurial career, and how he is building a 100-year legacy with his company.

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434: Building a Beauty & Community Empire with Trinny Woodall

434: Building a Beauty & Community Empire with Trinny Woodall

Following a 20-year career in media, Trinny Woodall established herself as the expert in all things style, skincare, and makeup. Inspired by her unique design of stackable makeup pots, she established...

10 Nov 202258min

433: How to Create Momentum with Magnus Grimeland of Antler

433: How to Create Momentum with Magnus Grimeland of Antler

After graduating from Harvard Business School alongside future tech giants like Mark Zuckerberg, Magnus Grimeland traveled the world as a consultant for McKinsey. After exploring Southeast Asia, he de...

7 Nov 202247min

431: Breaking Down Barriers Led to Billions with Alex Bouaziz of Deel

431: Breaking Down Barriers Led to Billions with Alex Bouaziz of Deel

Some might say Alex Bouaziz, cofounder and CEO of Deel, was simply in the right place at the right time. Deel, an international payroll, compliance, and HR solution, launched in 2019 and, by May 2020,...

28 Okt 202243min

432: How “Recovering Accountant” Guy Pearson Built the Shopify for Services

432: How “Recovering Accountant” Guy Pearson Built the Shopify for Services

At 24, Guy Pearson turned down a partnership to start an accounting firm. His early clients were digital companies, and Pearson was jealous that there wasn’t an online commerce system for his industry...

26 Okt 202252min

430: Not All Leads Are Created Equal with B2B Sales Maverick AJ Cassata

430: Not All Leads Are Created Equal with B2B Sales Maverick AJ Cassata

Does the word “sales” make you squeamish or intimidated? If so, then this episode is for you. AJ Cassata is a maverick B2B sales consultant who helps entrepreneurs grow their businesses fast with his ...

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429: Why the Impossible Is Fun with Brian Scudamore of O2E Brands

429: Why the Impossible Is Fun with Brian Scudamore of O2E Brands

33 years ago, Brian Scudamore was sitting in a McDonald’s drive-thru when he saw his future–a beat-up pickup truck filled with junk. Scudamore started a junk-hauling business to pay for college, but w...

7 Okt 202245min

428: Why Your Business Assumptions Are Wrong with Tim Fung of Airtasker

428: Why Your Business Assumptions Are Wrong with Tim Fung of Airtasker

Airtasker is Australia's #1 marketplace for local services. Over the past decade, they've acquired more than 4.3M registered users, built a worth of $255M, created a $1.7B value of job opportunities, ...

28 Sep 202247min

427: How to Pick a Winning Product with The Oodie Founder Davie Fogarty

427: How to Pick a Winning Product with The Oodie Founder Davie Fogarty

Davie Fogarty created Australia's fastest-growing ecommerce brand, The Oodie, which sells wearable blankets and accessories. But success didn't happen overnight. After multiple failed businesses, at 2...

21 Sep 202257min

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