196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

Dan Siroker has always believed in the power of data and experimentation. A former project manager at Google and director of analytics under President Barack Obama, Siroker believes that experimentation should be one of the highest-order cultural values of an organization. To that end, Siroker co-founded Optimizely, a globally adopted software tool that enables businesses to experiment and fine-tune their businesses based on data. From product development to front-end conversions, Siroker believes that a culture of experimentation should start from the top and trickle to the bottom, fueling growth on a large scale. Otherwise, organizations that are too afraid of risk and intolerant of failure end up undermining their ability to innovate. In this interview, Siroker shares his strong belief in the power of experimentation, and how startups can use data to their advantage, now more than ever. He also shares one of the biggest lessons he's learned in his entrepreneurial career, and how he is building a 100-year legacy with his company.

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419: Why You Need TikTok Ads with Gerardo Perez of Marketing&

419: Why You Need TikTok Ads with Gerardo Perez of Marketing&

Are you ready to leverage the popularity of TikTok to grow your business? Gerardo Perez is the founder of Marketing&, one of the world's leading digital agencies focused on driving paid results on Tik...

4 Aug 202245min

418: Shopify President Harley Finkelstein on Building the World’s #1 Ecommerce Platform

418: Shopify President Harley Finkelstein on Building the World’s #1 Ecommerce Platform

Harley Finkelstein is an entrepreneur, lawyer, and president of Shopify. Harley was store #137 when he started on Shopify as a merchant in 2009. After law school, he joined the team at Shopify and hel...

29 Juli 202252min

417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

Jamie Kern Lima spent 2 years pitching QVC for a segment to promote her business, IT Cosmetics. She was about to go bankrupt when she finally got her shot on the network. But moments before going on a...

21 Juli 20221h 1min

416: The Power of One More with Author and Entrepreneur Ed Mylett

416: The Power of One More with Author and Entrepreneur Ed Mylett

How did Ed Mylett gain 3 million social media followers without spending a dollar on ads? Authenticity. Ed is an entrepreneur, best-selling author, performance coach, and speaker. He landed on the For...

13 Juli 202256min

415: Unplugging Fees and Amplifying Fans with Phil Hutcheon of Dice

415: Unplugging Fees and Amplifying Fans with Phil Hutcheon of Dice

Everyone kept telling Phil Hutcheon “that's just how it is” when it comes to the absurd processing fees for concert tickets. That's why Phil started Dice, a platform for fans to see the musicians they...

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414: How BURST Oral Care Turned Dentists into Raving Fans with Cofounder Brittany Stewart

414: How BURST Oral Care Turned Dentists into Raving Fans with Cofounder Brittany Stewart

Brittany Stewart is the cofounder of BURST Oral Care, one of the fastest-growing ecommerce businesses in the United States. She met her cofounder, Hamish Khayat, through a mutual friend, and it was a ...

1 Juli 202248min

413: How Shipt Founder Bill Smith is Serving a New Generation of Renters

413: How Shipt Founder Bill Smith is Serving a New Generation of Renters

Bill Smith asked for a briefcase on his 5th birthday, and it’s been all business since. After dropping out of school at age 16, Bill started, built, and sold 3 companies over the past 15 years. His la...

22 Juni 202253min

412: How Zeb Evans Faced Death and Built Clickup into Tech Disruptor

412: How Zeb Evans Faced Death and Built Clickup into Tech Disruptor

After multiple near-death experiences, Zeb Evans decided to build a business that was net positive on the world. However, he didn’t realize that a custom internal productivity tool would become the bu...

15 Juni 202249min

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