196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

Dan Siroker has always believed in the power of data and experimentation. A former project manager at Google and director of analytics under President Barack Obama, Siroker believes that experimentation should be one of the highest-order cultural values of an organization. To that end, Siroker co-founded Optimizely, a globally adopted software tool that enables businesses to experiment and fine-tune their businesses based on data. From product development to front-end conversions, Siroker believes that a culture of experimentation should start from the top and trickle to the bottom, fueling growth on a large scale. Otherwise, organizations that are too afraid of risk and intolerant of failure end up undermining their ability to innovate. In this interview, Siroker shares his strong belief in the power of experimentation, and how startups can use data to their advantage, now more than ever. He also shares one of the biggest lessons he's learned in his entrepreneurial career, and how he is building a 100-year legacy with his company.

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174: How to Start a Social Change Movement with 100 Million People, with Ben Rattray of Change.org

174: How to Start a Social Change Movement with 100 Million People, with Ben Rattray of Change.org

Anyone, technically, can build a business. But it takes real skill to convert an audience into die-hard followers who will stick with you no matter what. Ben Rattray is an expert at doing just that, n...

16 Nov 201743min

173: How to Predict The Future with Kevin Kelly

173: How to Predict The Future with Kevin Kelly

If you don't know Kevin Kelly's name, you undoubtedly know his work. Staying mostly behind the scenes, Kelly has quietly influenced the world as we know it, from pop culture to how we interact with di...

8 Nov 201752min

172: Finding A-Grade Talent on a Bootstrapped Budget with Cyan Ta'eed of Envato

172: Finding A-Grade Talent on a Bootstrapped Budget with Cyan Ta'eed of Envato

For any startup to be successful, it's going to need an amazing team. It's why Fortune 500 companies are willing to pay their executives so much, and invest millions of dollars into finding and hiring...

1 Nov 201750min

171: Shark Tank's Janine Allis Shares Her Secrets for Growing a Startup With Zero Funding

171: Shark Tank's Janine Allis Shares Her Secrets for Growing a Startup With Zero Funding

Despite being a prolific investor as one of the judges on Australia's Shark Tank, Janine Allis would rather sell her family home than seek investor funding. How do we know? Well, that's precisely what...

13 Okt 201743min

170: Building a Multimillion-Dollar Startup on Amazon Sales, with Jungle Scout’s Greg Mercer

170: Building a Multimillion-Dollar Startup on Amazon Sales, with Jungle Scout’s Greg Mercer

Greg Mercer built an entire lifestyle business without having to build his own products, distribution network, or even an online store. Instead of creating his first business from scratch, Mercer took...

13 Okt 201756min

169: Billionaire Business Lessons with Shark Tank’s Mark Cuban

169: Billionaire Business Lessons with Shark Tank’s Mark Cuban

Mark Cuban is a very busy man. As one of the star judges of the hit show Shark Tank, Cuban has invested in nearly a hundred different startups that have appeared on the program. That's not even mentio...

11 Okt 201732min

168: How Owning Less Can Reward You With More. Redefining Success With Joshua Fields Millburn

168: How Owning Less Can Reward You With More. Redefining Success With Joshua Fields Millburn

Often as entrepreneurs, we envision success as owning more objects, like a fancy watch, a big house, or a fast car. But what if there were a more authentic, more enriching version of success? One that...

4 Okt 201751min

167: How Entrepreneurs Can Change the World, with Leila Janah of Samasource

167: How Entrepreneurs Can Change the World, with Leila Janah of Samasource

Great entrepreneurs have that rare ability to take risks that others find crazy, coupled with a single-minded determination that allows them to bring their visions to life. But some of us want to do m...

27 Sep 201741min

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