196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

Dan Siroker has always believed in the power of data and experimentation. A former project manager at Google and director of analytics under President Barack Obama, Siroker believes that experimentation should be one of the highest-order cultural values of an organization. To that end, Siroker co-founded Optimizely, a globally adopted software tool that enables businesses to experiment and fine-tune their businesses based on data. From product development to front-end conversions, Siroker believes that a culture of experimentation should start from the top and trickle to the bottom, fueling growth on a large scale. Otherwise, organizations that are too afraid of risk and intolerant of failure end up undermining their ability to innovate. In this interview, Siroker shares his strong belief in the power of experimentation, and how startups can use data to their advantage, now more than ever. He also shares one of the biggest lessons he's learned in his entrepreneurial career, and how he is building a 100-year legacy with his company.

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148: How to Build a Successful E-commerce Business - The Foundr Incubator (Business Breakdown) with Tom Bilyeu of Quest Nutrition & Jake Mckeon of Coconutbowls.com

148: How to Build a Successful E-commerce Business - The Foundr Incubator (Business Breakdown) with Tom Bilyeu of Quest Nutrition & Jake Mckeon of Coconutbowls.com

In this very special episode of the Foundr Podcast, we answer all the questions you've ever had about building an ecommerce business and more! The first installment in what we're calling the Foundr In...

17 Maj 201755min

147: Lessons from the Master Growth Hacker of Dropbox, LogmeIn, Eventbrite & Many more with Sean Ellis of Growthhackers.com

147: Lessons from the Master Growth Hacker of Dropbox, LogmeIn, Eventbrite & Many more with Sean Ellis of Growthhackers.com

Sean Ellis is not just another marketer. In fact, he's something entirely different. He's the world's first growth hacker. Originally selling advertising in the print industry in Budapest, Ellis found...

11 Maj 20171h 4min

146: How to Secure Guest Posts on Big Publications (Time, Fast Company, Huffington Post & Many More!) with Daniel DiPiazza of Rich20something.com

146: How to Secure Guest Posts on Big Publications (Time, Fast Company, Huffington Post & Many More!) with Daniel DiPiazza of Rich20something.com

At 20 years old, Daniel DiPiazza was comfortable. He wasn't making millions of dollars at his hourly wage job, but he wasn't struggling for money either. Like a lot of people in their early 20s, he ju...

4 Maj 201751min

145: The Importance of Building a Culture for Growth with Mike McDerment of Freshbooks

145: The Importance of Building a Culture for Growth with Mike McDerment of Freshbooks

One of the best ways for an entrepreneur to come up with a great business idea is by scratching their own itch. If something's giving you trouble, it's likely that other people out there are feeling t...

26 Apr 201735min

144: Body Language Hacks with Vanessa Van Edwards from the Science of People

144: Body Language Hacks with Vanessa Van Edwards from the Science of People

Many of us have a secret desire to make a living by following our passions, but not all of us have a passion quite like Vanessa Van Edwards'. Back in college, she loved reading academic and scientific...

23 Apr 201741min

143: How to Learn Faster & Unlock Your Superpower with Jim Kwik

143: How to Learn Faster & Unlock Your Superpower with Jim Kwik

When Jim Kwik was in kindergarten, he suffered a terrible fall that resulted in head trauma and a brain injury. This would come to define the rest of Kwik's early life as he grew up suffering from lea...

20 Apr 20171h 7min

142: The Breakdown of How Gerard Adams Sold EliteDaily.com for $50 million

142: The Breakdown of How Gerard Adams Sold EliteDaily.com for $50 million

At 18, Gerard Adams dropped out of college after one semester. That semester was all it took to confirm what Adams knew all along. Like all entrepreneurs, he just wasn't built to follow the rules. The...

12 Apr 201759min

141: Managing People as a Fast Growth Startup with Katelyn Gleason of Eligible.com

141: Managing People as a Fast Growth Startup with Katelyn Gleason of Eligible.com

At 23, Katelyn Gleason faced, like many people in their early 20s, an existential crisis. She just didn't know what she wanted to do. "I started thinking about jobs. I was like 'God if I'm going to ha...

6 Apr 201750min

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